Editorial Board   Guest Author

Mr. Sanders

Rowan Sanders

Director of Marketing & Communications, Veolia Energy North America

Rowan Sanders has been Director of Marketing and Communications for Veolia Energy since April 2007. In this position, Mr. Sanders is responsible for brand management, crisis communication, public relations, and internal communication. Veolia Energy is an operator and developer of efficient energy solutions, with extensive experience in energy management at nearly 24,000 hospitality, cultural, sports, and education facilities around the world. Prior to this position, Mr. Sanders oversaw a new print publication, Review of Allergy, Asthma and Immunology. Before that venture, he spent eight years in the electric utility industry in Texas at Texas-New Mexico Power Company (TNMP) and its affiliated retail electric provider, First Choice Power (FCP), which was formed to serve electric customers when the Texas market opened up to competition in 2002. Mr. Sanders earned a Master of Management degree in E-Commerce at the University of Dallas (summa cum laude), a Master of Business Administration (MBA) degree at Texas Christian University, and a Bachelor's degree in English from McGill University in Montreal, Canada. Veolia Energy serves the full range of businesses involved in retail, hotels and leisure including hotels, casinos, retailers, shopping centers, hotels and restaurants, arenas and stadiums, convention centers, museums, tourist destinations, sports and recreation facilities, etc. Veolia Energy leverages a portfolio of technical energy services skills to reduce energy and fuel consumption, operating risks and greenhouse gas emissions.

Mr. Sanders can be contacted at 617-849-6656 or rsanders@veoliaenergyna.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.