Editorial Board   Guest Author

Mr. Sanders

Rowan Sanders

Director of Marketing & Communications, Veolia Energy North America

Rowan Sanders has been Director of Marketing and Communications for Veolia Energy since April 2007. In this position, Mr. Sanders is responsible for brand management, crisis communication, public relations, and internal communication. Veolia Energy is an operator and developer of efficient energy solutions, with extensive experience in energy management at nearly 24,000 hospitality, cultural, sports, and education facilities around the world. Prior to this position, Mr. Sanders oversaw a new print publication, Review of Allergy, Asthma and Immunology. Before that venture, he spent eight years in the electric utility industry in Texas at Texas-New Mexico Power Company (TNMP) and its affiliated retail electric provider, First Choice Power (FCP), which was formed to serve electric customers when the Texas market opened up to competition in 2002. Mr. Sanders earned a Master of Management degree in E-Commerce at the University of Dallas (summa cum laude), a Master of Business Administration (MBA) degree at Texas Christian University, and a Bachelor's degree in English from McGill University in Montreal, Canada. Veolia Energy serves the full range of businesses involved in retail, hotels and leisure including hotels, casinos, retailers, shopping centers, hotels and restaurants, arenas and stadiums, convention centers, museums, tourist destinations, sports and recreation facilities, etc. Veolia Energy leverages a portfolio of technical energy services skills to reduce energy and fuel consumption, operating risks and greenhouse gas emissions.

Mr. Sanders can be contacted at 617-849-6656 or rsanders@veoliaenergyna.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.