Editorial Board   Guest Author

Ms. Baylor

Julie Baylor

CHA, LEED Green Associate, Julie Baylor Hospitality Consulting

For more than two decades, Julie Baylor has worked in various roles within the hospitality industry, encompassing nearly all areas of hotel operations: Guest Services, Sales and Marketing, Banquets and Catering, Revenue Management, Accounting, Safety and Security, Capital Planning and Execution, Rooms Management, Training and Human Resources. A California native, Ms. Baylor has always held a special place in her heart for the California coast, recognizing its strength and beauty, as well as its vulnerability. This love of nature combined with her industry expertise has cultivated a desire to help preserve natural habitats that sustain travel and tourism by lessening the environmental impacts of the hotel industry. Her expertise, and passion, is for the hotel industry, and therefore she has made it her career and personal mission to help hotels do their part to save the world from climate change. In 2010, Ms. Baylor co-created and spearheaded the “Gateway to a Greener LA” initiative for the Gateway to L.A. business district. The initiative was the collaborative effort of partners Radisson Los Angeles Airport Hotel, West Los Angeles College, and the Gateway to LA business district, to provide guidance and mentorship to businesses within the district with the goal of achieving measurable green outcomes. The year-long project resulted in the certification of 4 hotels, or a total of 2,735 guestrooms, representing over 38% of the room inventory within the district. Ms. Baylor holds a Hospitality Operations degree from Monterey Peninsula College, a Hospitality Management diploma from the AHLA Educational Institute, and Certified Hotel Administrator (CHA) designation. She is also a credentialed LEED Green Associate.

Ms. Baylor can be contacted at 323-540-4449 or julie@juliebaylor.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.