Editorial Board   Guest Author

Ms. Taylor

Faith Taylor

Senior Vice President Global Corporate Social Responsibility Officer, Wyndham Worldwide

Faith Taylor currently oversees Wyndham Worldwide Corporate Social Responsibility program's policies and strategies which include sustainability, philanthropy, wellness, diversity, human rights, ethics and responsible sourcing. The program is implemented across 40 hospitality brands, over 36,000 employees and over 100,000 locations in 100 countries. She has overseen the development of the company's corporate policies, strategies, reporting and branding initiatives since she started the Wyndham Green program in 2006. Ms. Taylor is Chair of the Sustainability Working Committee of the World Travel & Tourism Council and Chairwoman of the Board of Directors of the USGBC of New Jersey. She is also a member of the International Tourism Partnership organizations where she has participated in setting industry standards like the Hotel Carbon Metric Initiative and policies. Wyndham is a recognized corporate leader working with the Clinton Global Initiative and the Obama Better Building Challenge in setting leading programs for the built environment. In 2014 the National Diversity Council named her “One of the Most Powerful Women in the Industry”. Under her leadership in 2014 Wyndham was ranked as one of the top 50 Greenest Companies in America by Newsweek and in 2014 was recognized by the Dow Jones Sustainability Index as both World and North American leader in the Hotel, Resort and Cruise line sector and in 2014. CDP has recognized Wyndham as a leader in both performance and disclosure. In 2013, Wyndham Worldwide reduced its carbon emissions by 13% and water is down 16% globally and 25% of its $2.1 Billion supply chain has met the Wyndham Green criteria. Ms. Taylor has experience in P&L management, new business and product development as well as marketing and strategic planning. Ms. Taylor worked at Wyndham Hotel and Resorts where she was responsible for repositioning the brand through innovation and new product development programs. She also oversaw the repositioning, and marketing for the Ramada International brand. Ms. Taylor has worked at Avon Inc., Apple Computer and International Home Foods. She has an MBA from Wharton business school and a BA from Stanford University. She is married with two children. She was born in Japan and is of Asian and African American heritage.

Ms. Taylor can be contacted at 973-753-8613 or faith.taylor@wyn.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.