Editorial Board   Guest Author

Ms. Taylor

Faith Taylor

Senior Vice President Global Corporate Social Responsibility Officer, Wyndham Worldwide

Faith Taylor currently oversees Wyndham Worldwide Corporate Social Responsibility program's policies and strategies which include sustainability, philanthropy, wellness, diversity, human rights, ethics and responsible sourcing. The program is implemented across 40 hospitality brands, over 36,000 employees and over 100,000 locations in 100 countries. She has overseen the development of the company's corporate policies, strategies, reporting and branding initiatives since she started the Wyndham Green program in 2006. Ms. Taylor is Chair of the Sustainability Working Committee of the World Travel & Tourism Council and Chairwoman of the Board of Directors of the USGBC of New Jersey. She is also a member of the International Tourism Partnership organizations where she has participated in setting industry standards like the Hotel Carbon Metric Initiative and policies. Wyndham is a recognized corporate leader working with the Clinton Global Initiative and the Obama Better Building Challenge in setting leading programs for the built environment. In 2014 the National Diversity Council named her “One of the Most Powerful Women in the Industry”. Under her leadership in 2014 Wyndham was ranked as one of the top 50 Greenest Companies in America by Newsweek and in 2014 was recognized by the Dow Jones Sustainability Index as both World and North American leader in the Hotel, Resort and Cruise line sector and in 2014. CDP has recognized Wyndham as a leader in both performance and disclosure. In 2013, Wyndham Worldwide reduced its carbon emissions by 13% and water is down 16% globally and 25% of its $2.1 Billion supply chain has met the Wyndham Green criteria. Ms. Taylor has experience in P&L management, new business and product development as well as marketing and strategic planning. Ms. Taylor worked at Wyndham Hotel and Resorts where she was responsible for repositioning the brand through innovation and new product development programs. She also oversaw the repositioning, and marketing for the Ramada International brand. Ms. Taylor has worked at Avon Inc., Apple Computer and International Home Foods. She has an MBA from Wharton business school and a BA from Stanford University. She is married with two children. She was born in Japan and is of Asian and African American heritage.

Ms. Taylor can be contacted at 973-753-8613 or faith.taylor@wyn.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.