Editorial Board   Guest Author

Ms. Snyder

Mari Snyder

VP Social Responsibility & Community Engagement, Marriott International, Inc.

Mari Snyder is responsible for developing Marriott's social responsibility strategy and its global implementation and, in her role on the company's Global Green Council, collaborates enterprise-wide to develop Marriott's sustainability strategy and practices, in support of the Council's executive co-chairs. Ms. Snyder manages Marriott's portfolio of innovative environmental initiatives, including a rainforest preservation project in the Amazon and a water conservation/micro-enterprise project in Southwest China. Ms. Snyder's team establishes and manages the company's community partnerships, corporate contributions, disaster relief, associate volunteerism and stakeholder engagement programs. She reports the company's sustainability and social responsibility results. Ms. Snyder joined Marriott in 1999. Marriott International, Inc. is a leading lodging company with nearly 3,700 lodging properties in 72 countries and territories. Marriott employs approximately 129,000 employees and is recognized by FORTUNE® as one of the best companies to work for and one of the world's most admired companies. Prior to joining Marriott, Ms. Snyder worked for M&M/MARS for nine years. In addition to serving on the Board of Directors of Wolf Trap Foundation for the Performing Arts, Ms. Snyder serves on the Board of Advisors of the Universities at Shady Grove, University System of Maryland and the Business Advisory Council of St. Bonaventure University.

Ms. Snyder can be contacted at 301-380-2702 or mari.snyder@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.