Editorial Board   Guest Author

Ms. Snyder

Mari Snyder

VP Social Responsibility & Community Engagement, Marriott International, Inc.

Mari Snyder is responsible for developing Marriott's social responsibility strategy and its global implementation and, in her role on the company's Global Green Council, collaborates enterprise-wide to develop Marriott's sustainability strategy and practices, in support of the Council's executive co-chairs. Ms. Snyder manages Marriott's portfolio of innovative environmental initiatives, including a rainforest preservation project in the Amazon and a water conservation/micro-enterprise project in Southwest China. Ms. Snyder's team establishes and manages the company's community partnerships, corporate contributions, disaster relief, associate volunteerism and stakeholder engagement programs. She reports the company's sustainability and social responsibility results. Ms. Snyder joined Marriott in 1999. Marriott International, Inc. is a leading lodging company with nearly 3,700 lodging properties in 72 countries and territories. Marriott employs approximately 129,000 employees and is recognized by FORTUNE® as one of the best companies to work for and one of the world's most admired companies. Prior to joining Marriott, Ms. Snyder worked for M&M/MARS for nine years. In addition to serving on the Board of Directors of Wolf Trap Foundation for the Performing Arts, Ms. Snyder serves on the Board of Advisors of the Universities at Shady Grove, University System of Maryland and the Business Advisory Council of St. Bonaventure University.

Ms. Snyder can be contacted at 301-380-2702 or mari.snyder@marriott.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.