Editorial Board   Guest Author

Mr. Cronin

David Cronin

General Manager, Houston Marriott West Loop

David Cronin came to the Houston Marriott West Loop after 16 years of extensive Food and Beverage experience with Marriott, at both domestic and international locations. He held positions in Catering Sales, Event Management and Event Planning before becoming the Director of Food and Beverage at Marriott's Harbor Beach Resort and Spa. His successful management of a broad cross-section of hospitality F&B operations, from vacation destinations in Florida and Texas to full service hotels in Illinois and Utah, led to many prestigious awards and national recognition. In Salt Lake City, Mr. Cronin personally garnered Marriott's Chairman Circle Achiever Award and Global Leadership Award for Special Events; while the hotel received many awards including Gold Key Award, Best of State Award, and Platinum Choice Award. At Chicago Marriott Downtown, he led the event team to regional acclaim by twice earning Marriott Event Team of the Year and Most Improved Event Customer Satisfaction. Since taking the reins of the Houston Marriott West Loop as the General Manager, Mr. Cronin received the prestigious Marriott General Manager Mustang Award for outstanding business leadership and led the hotel to awards for Customer Satisfaction Excellence and Guest Impact for 2011, and recognition as the Most Improved Hotel in the Americas. Mr. Cronin is active in the Houston Area Lodging Association, Children's Miracle Network, and Houston Business Council. At home, he enjoys reading, spending time with his daughter and is an avid cyclist.

Mr. Cronin can be contacted at 713-624-1520 or david.cronin@marriott.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.