Editorial Board   Guest Author

Mr. Cronin

David Cronin

General Manager, Houston Marriott West Loop

David Cronin came to the Houston Marriott West Loop after 16 years of extensive Food and Beverage experience with Marriott, at both domestic and international locations. He held positions in Catering Sales, Event Management and Event Planning before becoming the Director of Food and Beverage at Marriott's Harbor Beach Resort and Spa. His successful management of a broad cross-section of hospitality F&B operations, from vacation destinations in Florida and Texas to full service hotels in Illinois and Utah, led to many prestigious awards and national recognition. In Salt Lake City, Mr. Cronin personally garnered Marriott's Chairman Circle Achiever Award and Global Leadership Award for Special Events; while the hotel received many awards including Gold Key Award, Best of State Award, and Platinum Choice Award. At Chicago Marriott Downtown, he led the event team to regional acclaim by twice earning Marriott Event Team of the Year and Most Improved Event Customer Satisfaction. Since taking the reins of the Houston Marriott West Loop as the General Manager, Mr. Cronin received the prestigious Marriott General Manager Mustang Award for outstanding business leadership and led the hotel to awards for Customer Satisfaction Excellence and Guest Impact for 2011, and recognition as the Most Improved Hotel in the Americas. Mr. Cronin is active in the Houston Area Lodging Association, Children's Miracle Network, and Houston Business Council. At home, he enjoys reading, spending time with his daughter and is an avid cyclist.

Mr. Cronin can be contacted at 713-624-1520 or david.cronin@marriott.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.