Editorial Board   Guest Author

Mr. Cronin

David Cronin

General Manager, Houston Marriott West Loop

David Cronin came to the Houston Marriott West Loop after 16 years of extensive Food and Beverage experience with Marriott, at both domestic and international locations. He held positions in Catering Sales, Event Management and Event Planning before becoming the Director of Food and Beverage at Marriott's Harbor Beach Resort and Spa. His successful management of a broad cross-section of hospitality F&B operations, from vacation destinations in Florida and Texas to full service hotels in Illinois and Utah, led to many prestigious awards and national recognition. In Salt Lake City, Mr. Cronin personally garnered Marriott's Chairman Circle Achiever Award and Global Leadership Award for Special Events; while the hotel received many awards including Gold Key Award, Best of State Award, and Platinum Choice Award. At Chicago Marriott Downtown, he led the event team to regional acclaim by twice earning Marriott Event Team of the Year and Most Improved Event Customer Satisfaction. Since taking the reins of the Houston Marriott West Loop as the General Manager, Mr. Cronin received the prestigious Marriott General Manager Mustang Award for outstanding business leadership and led the hotel to awards for Customer Satisfaction Excellence and Guest Impact for 2011, and recognition as the Most Improved Hotel in the Americas. Mr. Cronin is active in the Houston Area Lodging Association, Children's Miracle Network, and Houston Business Council. At home, he enjoys reading, spending time with his daughter and is an avid cyclist.

Mr. Cronin can be contacted at 713-624-1520 or david.cronin@marriott.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.