Editorial Board   Guest Author

Mr. Pfefferkorn

Martin Pfefferkorn

Executive Chef, Hyatt Regency Atlanta

Chef Martin Pfefferkorn has joined the landmark Hyatt Regency Atlanta as Executive Chef with plans to open three new restaurant concepts as part of the hotel's $65 million transformation in 2011. Chef Pfefferkorn, an Austrian-born, classically trained chef with more than 20 years of experience in hotels and resorts around the world, is renowned for his expertise in catering for large events and gatherings, including weddings, social banquets, business meetings and corporate functions. Chef Pfefferkorn is passionate about bringing local, seasonal food to hotel dining. His recipes have a uniquely fresh, Atlanta flavor and incorporate locally grown vegetables and regional fish, poultry and pork products. “People expect more from a hotel dining experience, and they're looking for more responsible choices in their dining. That's why we designed our food and beverage concepts at Hyatt Regency Atlanta with items like local beers, regional vegetables and meat. Even if our guests can't leave the hotel, we want them to experience a taste and flavor of Atlanta,” Chef Pfefferkorn said. The first dining concept steered by Chef Pfefferkorn at Hyatt Regency Atlanta is Twenty-Two Storys, a lobby and restaurant bar that offers guests the dining experience of a destination restaurant in a comfortable, convenient lobby setting. Twenty-Two Storys, named for the hotel's 22-story Atrium, features 22 beers, 22 wines and 22 food items, all part of a 'beer forward' menu that incorporates beer and ale from native Georgia breweries Terrapin Beer Co., Sweetwater Brewing Co. and JailHouse Brewing Co..

Mr. Pfefferkorn can be contacted at 404-577-1234 or mark.pfefferkorn@hyatt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.
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