Editorial Board   Guest Author

Mr. Pfefferkorn

Martin Pfefferkorn

Executive Chef, Hyatt Regency Atlanta

Chef Martin Pfefferkorn has joined the landmark Hyatt Regency Atlanta as Executive Chef with plans to open three new restaurant concepts as part of the hotel's $65 million transformation in 2011. Chef Pfefferkorn, an Austrian-born, classically trained chef with more than 20 years of experience in hotels and resorts around the world, is renowned for his expertise in catering for large events and gatherings, including weddings, social banquets, business meetings and corporate functions. Chef Pfefferkorn is passionate about bringing local, seasonal food to hotel dining. His recipes have a uniquely fresh, Atlanta flavor and incorporate locally grown vegetables and regional fish, poultry and pork products. “People expect more from a hotel dining experience, and they're looking for more responsible choices in their dining. That's why we designed our food and beverage concepts at Hyatt Regency Atlanta with items like local beers, regional vegetables and meat. Even if our guests can't leave the hotel, we want them to experience a taste and flavor of Atlanta,” Chef Pfefferkorn said. The first dining concept steered by Chef Pfefferkorn at Hyatt Regency Atlanta is Twenty-Two Storys, a lobby and restaurant bar that offers guests the dining experience of a destination restaurant in a comfortable, convenient lobby setting. Twenty-Two Storys, named for the hotel's 22-story Atrium, features 22 beers, 22 wines and 22 food items, all part of a 'beer forward' menu that incorporates beer and ale from native Georgia breweries Terrapin Beer Co., Sweetwater Brewing Co. and JailHouse Brewing Co..

Mr. Pfefferkorn can be contacted at 404-577-1234 or mark.pfefferkorn@hyatt.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.