Editorial Board   Guest Author

Mr. Wuttke

Mark Wuttke

Principal, The Wuttke Group

Mark Wuttke heads Wuttke Group, LLC, a world-class business development consultancy specializing in natural, organic and sustainable spa and boutique retail with an emphasis on the luxury market. He and his colleagues have assisted more than 15 natural and organic brands globally in their quest to attain and sustain authenticity. Mr. Wuttke's current involvement includes worldwide market development and distribution for two Germany-based award-winning personal care product lines - Amala and Primavera. Wuttke's experience includes 19 years as President/CEO in the USA and Australia within the wellness industry and more than 25 years of strategic and tactical management experience in operations, marketing and sales. He has been associated with luxury spas and high end boutique retail, specializing in biodynamic/organic skin care and natural medicines. Mr. Wuttke is often tapped by the media for his expertise and he is currently on the Editorial Advisory Board of Organic Spa Magazine, for which he authors an ongoing column called Stewardship. His byline appears in industry trade magazines worldwide. Mr. Wuttke is active in a range of industry organizations, including ISPA and he works closely with LOHAS (Lifestyles of Health and Sustainability), Green Spa Network, and Natural Beauty Summit in the United States and Europe. He is an international speaker and prolific author. The Australia native operates his business out of Atlanta, Georgia USA and resides there with his wife and two children.

Mr. Wuttke can be contacted at 404-441-4962 or info@wuttkegroup.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.