Editorial Board   Guest Author

Mr. Wuttke

Mark Wuttke

Principal, The Wuttke Group

Mark Wuttke heads Wuttke Group, LLC, a world-class business development consultancy specializing in natural, organic and sustainable spa and boutique retail with an emphasis on the luxury market. He and his colleagues have assisted more than 15 natural and organic brands globally in their quest to attain and sustain authenticity. Mr. Wuttke's current involvement includes worldwide market development and distribution for two Germany-based award-winning personal care product lines - Amala and Primavera. Wuttke's experience includes 19 years as President/CEO in the USA and Australia within the wellness industry and more than 25 years of strategic and tactical management experience in operations, marketing and sales. He has been associated with luxury spas and high end boutique retail, specializing in biodynamic/organic skin care and natural medicines. Mr. Wuttke is often tapped by the media for his expertise and he is currently on the Editorial Advisory Board of Organic Spa Magazine, for which he authors an ongoing column called Stewardship. His byline appears in industry trade magazines worldwide. Mr. Wuttke is active in a range of industry organizations, including ISPA and he works closely with LOHAS (Lifestyles of Health and Sustainability), Green Spa Network, and Natural Beauty Summit in the United States and Europe. He is an international speaker and prolific author. The Australia native operates his business out of Atlanta, Georgia USA and resides there with his wife and two children.

Mr. Wuttke can be contacted at 404-441-4962 or info@wuttkegroup.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.