Editorial Board   Guest Author

Mr. Wuttke

Mark Wuttke

Principal, The Wuttke Group

Mark Wuttke heads Wuttke Group, LLC, a world-class business development consultancy specializing in natural, organic and sustainable spa and boutique retail with an emphasis on the luxury market. He and his colleagues have assisted more than 15 natural and organic brands globally in their quest to attain and sustain authenticity. Mr. Wuttke's current involvement includes worldwide market development and distribution for two Germany-based award-winning personal care product lines - Amala and Primavera. Wuttke's experience includes 19 years as President/CEO in the USA and Australia within the wellness industry and more than 25 years of strategic and tactical management experience in operations, marketing and sales. He has been associated with luxury spas and high end boutique retail, specializing in biodynamic/organic skin care and natural medicines. Mr. Wuttke is often tapped by the media for his expertise and he is currently on the Editorial Advisory Board of Organic Spa Magazine, for which he authors an ongoing column called Stewardship. His byline appears in industry trade magazines worldwide. Mr. Wuttke is active in a range of industry organizations, including ISPA and he works closely with LOHAS (Lifestyles of Health and Sustainability), Green Spa Network, and Natural Beauty Summit in the United States and Europe. He is an international speaker and prolific author. The Australia native operates his business out of Atlanta, Georgia USA and resides there with his wife and two children.

Mr. Wuttke can be contacted at 404-441-4962 or info@wuttkegroup.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.