Editorial Board   Guest Author

Ms. Bingham

April Bingham

Spa Director, The Aria Spa at Vail Cascade Resort

As Spa Director of Aria Spa in Vail, April Bingham works with her team of therapists to create a mountain sanctuary guests can visit to naturally restore mind, body and soul balance. She is continuously working with spa retailers and influencers to learn about new treatments, service breakthrough and natural/organic products she can incorporate into Aria Spa to keep the spa at the forefront of industry trends. A strong believer that spa visits are more than just a treatment, Ms. Bingham has implemented various spa guest programs and initiatives to enhance a guest's spa experience. Under her direction, Aria Spa has grown to be one of Vail Valley's premiere spas, most recently ranking 24th on Conde Nast Traveler's Top 100 Resort Spas - U.S. Mainland. Ms. Bingham joined Aria Spa in August 2007 and oversees spa operations for the 14-room facility, which includes managing more than 60 associates, retail partnerships, spa promotions and guest relations. Since Aria Spa is located inside Aria Club, which is part of Vail Cascade Resort, Ms. Bingham also works with club and hotel executives to create spa programs, events and promotions for club and hotel guests.

Ms. Bingham can be contacted at 970-476-7111 or abingham@destinationhotels.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.