Editorial Board   Guest Author

Ms. Bingham

April Bingham

Spa Director, The Aria Spa at Vail Cascade Resort

As Spa Director of Aria Spa in Vail, April Bingham works with her team of therapists to create a mountain sanctuary guests can visit to naturally restore mind, body and soul balance. She is continuously working with spa retailers and influencers to learn about new treatments, service breakthrough and natural/organic products she can incorporate into Aria Spa to keep the spa at the forefront of industry trends. A strong believer that spa visits are more than just a treatment, Ms. Bingham has implemented various spa guest programs and initiatives to enhance a guest's spa experience. Under her direction, Aria Spa has grown to be one of Vail Valley's premiere spas, most recently ranking 24th on Conde Nast Traveler's Top 100 Resort Spas - U.S. Mainland. Ms. Bingham joined Aria Spa in August 2007 and oversees spa operations for the 14-room facility, which includes managing more than 60 associates, retail partnerships, spa promotions and guest relations. Since Aria Spa is located inside Aria Club, which is part of Vail Cascade Resort, Ms. Bingham also works with club and hotel executives to create spa programs, events and promotions for club and hotel guests.

Ms. Bingham can be contacted at 970-476-7111 or abingham@destinationhotels.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.