Editorial Board   Guest Author

Mr. Brunetti

Vince Brunetti

Exec. Assistant Manager / F&B Director, Hyatt Regency Waikiki Beach Resort & Spa

Originally from Michigan, the northern suburbs of Detroit, Vince Brunetti's career in the hospitality industry began with the family business. With three family-owned and operated restaurants in the Detroit area, Mr. Brunetti's innate talent and occupational destiny were both preordained. Mr. Brunetti attended the Institute of Hotel & Motel Association, a Michigan State hotel program, and furthered his studies at Rutgers University in New Jersey. Shortly after moving to New Jersey, Mr. Brunetti was tapped by the Trump organization for the Trump Marina Hotel & Casino in Atlantic City, where he held various food and beverage positions during his six year tenure. In 1991, he joined Merv Griffin Resorts Hotel & Casino, where he managed the VIP players clubs as well as two restaurants. In 1995, Mr. Brunetti marked the beginning of his career with Hyatt, accepting a position as Beverage Manager at the Hyatt Regency Bethesda. He transferred to the Hyatt Regency Princeton as Banquet Manager in 1997, and he was promoted to Director of Outlets at the Hyatt Regency Newport Beach in 1999. With measurable successes under his belt, Mr. Brunetti was again promoted in 2002 to Assistant Food & Beverage Director at the Hyatt Regency Orlando Airport. Opportunities took him back to Southern California, where, in 2004, he was promoted to Assistant Food & Beverage Director at the Hyatt Regency Irvine. In 2005, Mr. Brunetti further advanced, becoming Food & Beverage Director at the Hyatt Regency Long Beach. In 2008, Mr. Brunetti gladly accepted the position of Executive Assistant Manager - Food & Beverage Director at the Hyatt Regency Waikiki Beach Resort and Spa. At the 1,229 room resort, Mr. Brunetti oversees all food and beverage operations, including five restaurants and lounges, and a team of 240 employees. From the elegance of a Hawaiian-inspired steakhouse concept at The Colony to the inspired Italian-Asian fusion at Ciao Mein, Mr. Brunetti takes pride in offering an eclectic array of flavorful cuisines paired with authentic hospitality and service. Encouraging innovation and creativity in his team has resulted in inventive new items such as Torched Sushi and house-infused vodkas featuring tropical ingredients. Dedicated to offering an excellent value to guests of the Waikiki resort, Mr. Brunetti has been instrumental in introducing economically-sensitive prix-fixe menus, “Sunset Hour” specials, and customizable and affordable in-room dining offerings. In 2011, Mr. Brunetti oversaw the transformation of Hyatt Regency Waikiki Beach's entire food and beverage program with the introduction of two new restaurants, Shor American Seafood Grill, and Japengo, A Pacific Rim Restaurant and Sushi Bar, as well as a new poolside lounge and bar, Swim, and new Regency Club product.

Mr. Brunetti can be contacted at 808-237-6104 or vincent.brunetti@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.