Editorial Board   Guest Author

Ms. Levin

Jessica Levin

President & Chief Connector, Seven Degrees Communications

With a background in marketing and event planning, Jessica Levin, MBA, CMP, CAE has a passion for connecting people and creating experiences based on strategic goals. She has a reputation as the “Go To” person regarding marketing, event design and anything involving trends in technology. Jessica uses social networking tools to build and strengthen both personal and business relationships and teaches others how to embrace social media as a way to create both corporate and personal brands. Ms. Levin's professional background includes experience in the professional services arena, association management and industrial marketing. Her strategic approach to marketing includes a mix of both traditional marketing channels and web 3.0 tactics. She focuses on creating, strengthening and maintaining relationships for business and for the people that drive them. Ms. Levin is the President of the New Jersey Professional Marketers Association (NJPSMG) and is the Digital Communications Chair for the Association for Accounting Marketing (AAM). She currently serves on the social media advisory group for the Professional Convention Management Association (PCMA). She was named Planner of the Year by the New Jersey chapter of MPI and is a JASPER Award winner in the special event planning category. Ms. Levin holds the designation Certified Meeting Professional (CMP) and Certified Association Executive (CAE). She was named New Jersey's 2009 Top Forty Under 40, a Planner to Watch by Convention South magazine in both 2010 and 2012 and was inducted into the New Jersey Social Media Hall of Fame in 2010. In 2011 Connect Meetings and Rejuvenate Magazines named her to their Forty Under 40 list. Ms. Levin is a frequent presenter on the topic of strategic social media, marketing, networking, event engagement and technology. She has authored numerous articles on marketing, event design and social networking and blogs at Sevendegreescommunications.com. Ms. Levin earned a Master of Business Administration with a concentration in Marketing from Rutgers, the State University of New Jersey in New Brunswick, New Jersey and a Bachelor of Science from Florida State University in Tallahassee, Florida with majors in Marketing, Management and Entrepreneurship.

Ms. Levin can be contacted at 908-912-4418 or jlevin@sevendegreescommunications.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.