Editorial Board   Guest Author

Ms. Levin

Jessica Levin

President & Chief Connector, Seven Degrees Communications

With a background in marketing and event planning, Jessica Levin, MBA, CMP, CAE has a passion for connecting people and creating experiences based on strategic goals. She has a reputation as the “Go To” person regarding marketing, event design and anything involving trends in technology. Jessica uses social networking tools to build and strengthen both personal and business relationships and teaches others how to embrace social media as a way to create both corporate and personal brands. Ms. Levin's professional background includes experience in the professional services arena, association management and industrial marketing. Her strategic approach to marketing includes a mix of both traditional marketing channels and web 3.0 tactics. She focuses on creating, strengthening and maintaining relationships for business and for the people that drive them. Ms. Levin is the President of the New Jersey Professional Marketers Association (NJPSMG) and is the Digital Communications Chair for the Association for Accounting Marketing (AAM). She currently serves on the social media advisory group for the Professional Convention Management Association (PCMA). She was named Planner of the Year by the New Jersey chapter of MPI and is a JASPER Award winner in the special event planning category. Ms. Levin holds the designation Certified Meeting Professional (CMP) and Certified Association Executive (CAE). She was named New Jersey's 2009 Top Forty Under 40, a Planner to Watch by Convention South magazine in both 2010 and 2012 and was inducted into the New Jersey Social Media Hall of Fame in 2010. In 2011 Connect Meetings and Rejuvenate Magazines named her to their Forty Under 40 list. Ms. Levin is a frequent presenter on the topic of strategic social media, marketing, networking, event engagement and technology. She has authored numerous articles on marketing, event design and social networking and blogs at Sevendegreescommunications.com. Ms. Levin earned a Master of Business Administration with a concentration in Marketing from Rutgers, the State University of New Jersey in New Brunswick, New Jersey and a Bachelor of Science from Florida State University in Tallahassee, Florida with majors in Marketing, Management and Entrepreneurship.

Ms. Levin can be contacted at 908-912-4418 or jlevin@sevendegreescommunications.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.