Editorial Board   Guest Author

Ms. Pepe

Dianne Pepe

Director of Group Sales, Millennium Broadway Hotel, New York

As director of group sales for the 750-room Millennium Broadway Hotel New York, Dianne Pepe has responsibility for the property's 110,000 square feet of meeting and business space, including the only residential IACC-accredited conference center in New York City and the iconic and historic Hudson Theatre, an immensely popular choice for special corporate events, product launches, private social events, and weddings, including the largest number of same sex marriages in the city. Prior to joining Millennium Ms. Pepe was area director of sales for the Pyramid Hotel Group where she directed the sales operation and managed a staff of 16 for two “big box” central New Jersey IACC certified conference center hotels totaling 770 rooms and over 110,000 square feet of meeting space. Before that, she was director of group sales for The Westin Princeton at Forrestal Village, a 294-room hotel with 22,000 square feet of conference space. Ms. Pepe began her sales career as catering manager at the all-suite Madison Suites Hotel before moving on to the 204-room Radisson Hotel Princeton. In 2004 she was recruited by the prestigious Doral Forrestal Conference Center and Spa where she received recognition as the top hotel sales manager for Interstate Hotels and Resorts Northeast 2005 and began her love affair with IACC. She holds an A.A.S. degree from Sullivan County Community College, part of the State University of New York system.

Ms. Pepe can be contacted at 212-789-7566 or dpepe@mill-usa.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.