Editorial Board   Guest Author

Mr. Santora

Tom Santora

Chief Marketing Officer / Senior VP Sales, Omni Hotels & Resorts

Tom Santora is chief marketing officer and senior vice president of sales for Omni Hotels & Resorts where he oversees growth initiatives for the award-winning luxury hotel brand. Through his leadership, broad knowledge base and excellent hotel expertise, Omni Hotels & Resorts has become a recognizable brand nationwide. In his position, he is responsible for establishing and driving a strategic plan across all disciplines, including advertising, public relations, e-commerce, customer loyalty, global sales, revenue management and electronic and call center distribution. Mr. Santora has more than 25 years of experience in the hotel industry. Prior to joining Omni in 2008, he was executive vice president of sales and marketing at Viceroy Hotel Group, where he built the sales and marketing organization from the ground up and established the growth initiatives for the company's two iconic boutique brands, Viceroy and The Tides. During his tenure at Viceroy Hotel Group, he expanded the companies' sales and marketing team to include e-commerce, public relations and national sales and supervised the development and integration of the company's central reservations office. As director of marketing for the Renaissance Hollywood Hotel, Mr. Santora focused on positioning the hotel as a major destination for individual and business travelers. He opened the flagship Renaissance Hollywood Hotel in the fall of 2001 and managed cooperative planning, sales and marketing for six other regional Renaissance properties. He also established centralized group sales centers in the west and facilitated national sales schools. Prior to joining Viceroy Hotel Group, Mr. Santora served in various sales and marketing positions during his 16 years with Marriott International. He joined the company as a food and beverage trainee at the Marriott's Mark Resort in Vail, Colorado and transitioned into the sales discipline in 1990 at the JW Marriott Hotel in Century City. Mr. Santora was included as “One of the Top 25 Extraordinary Minds in Sales & Marketing” by Hospitality Sales & Marketing International (HSMAI) for 2008.

Mr. Santora can be contacted at 972-871-5625 or tsantora@omnihotels.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.