Editorial Board   Guest Author

Ms. Barnes

Karyl Leigh Barnes

Executive Vice President & Partner, Development Counsellors International

Karyl Leigh Barnes is the managing partner of the Tourism Practice at Development Counsellors International (DCI), leading destination marketing campaigns from offices in New York, Los Angeles and Toronto, Canada. Founded in 1960, DCI has worked with more than 450 countries, regions, states and cities to drive investment and tourism leads. Since joining DCI in 1998 from a New York State destination marketing organization, Ms. Barnes has led destination strategy and campaign implementation for destinations on every continent except Antarctica. DCI’s Tourism Practice has been recognized recently for its campaign to introduce Namibia to North American travelers, which garnered a Hospitality Sales and Marketing Association International (HSMAI) Platinum Award in 2014, and its work to promote surf culture in Huntington Beach, California, through its “Guinness World Record Surf Board Activation” which was named a HSMAI Platinum Award winner and “Best In Show” in 2015. The campaigns she designs with her colleagues not only win awards, but increase visitor arrivals and spending to destinations. This helps to create jobs in local communities and improve the quality of life for residents living there. Karyl Leigh is often asked to speak on leisure tourism and meetings industry trends and has been featured at conference by IACC, International Congress and Conference Association (ICCA), IMEX America, IMEX Frankfurt, North American Travel Journalists Association (NATJA), Society of American Travel Writers (SATW), Travel Media Association of Canada (TMAC), and numerous Governor’s tourism conferences and tourism summits. She lives in Westchester County, New York, with her husband and newborn son.

Ms. Barnes can be contacted at 212-444-7123 or karyl.barnes@aboutdci.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.