Editorial Board   Guest Author

Mr. Wilson

Don Wilson

Senior Vice President, Maxim Revenue Management Solutions

Don Wilson is Senior Vice President of Maxim Revenue Management Solutions. Mr. Wilson is a seasoned executive with 30 years of experience leading high-tech consulting and software development companies, specializing in profit optimization, pricing and revenue management. He is a recognized leader in driving innovative revenue management applications to new industries and has helped propel many companies to leadership positions in their fields. Mr. Wilson has repeatedly led the development, application, and communication of innovative predictive analytic techniques to solve the most challenging business problems. His strengths lie in the ability to identify emerging issues, define and apply appropriate effective solutions, and coordinate the teams to deliver the results. Throughout his career, he has provided innovative solutions that combine the best available management science, advanced software development practices, and strong business/financial fundamentals. In a wide range of industries and companies, Mr. Wilson has driven the business process re-engineering efforts and been instrumental in helping people and organizations through the changes. His teams have carefully analyzed current needs and systems, designed new practices and systems to match the business needs, and directed process and organizational changes necessary to successfully integrate these new systems and tools. Mr. Wilson's particular knack for simple, low-tech approaches have helped many struggling companies gain immediate advantage, either through significant cost reductions or immediate revenue gains. These quick hits have often made further development projects self-funding, allowing initial wins to provide the value and momentum to carry through the entire program. Wilson also emphasizes the importance of clear communication during the process, starting with a cogent communication plan and continuing throughout. He has developed, written and published numerous pricing and revenue management articles, newsletters, workshops and presentations. For MaximRMS, the leading provider of revenue management systems to the hotel industry, Mr. Wilson is responsible for all revenue management development activities, new applications and strategic partnerships. Before joining MaximRMS, Mr. Wilson led or founded of the several leading pricing and revenue management firms, including Talus, Veritec Solutions, MCGI and SignalDemand. Wilson holds degrees from Stanford University and the University of Rochester. The author of numerous publications, Mr. Wilson has been invited to speak throughout the world.

Mr. Wilson can be contacted at 773-572-2060 or dwilson@maximrms.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.