Editorial Board   Guest Author

Mr. Wilson

Don Wilson

Senior Vice President, Maxim Revenue Management Solutions

Don Wilson is Senior Vice President of Maxim Revenue Management Solutions. Mr. Wilson is a seasoned executive with 30 years of experience leading high-tech consulting and software development companies, specializing in profit optimization, pricing and revenue management. He is a recognized leader in driving innovative revenue management applications to new industries and has helped propel many companies to leadership positions in their fields. Mr. Wilson has repeatedly led the development, application, and communication of innovative predictive analytic techniques to solve the most challenging business problems. His strengths lie in the ability to identify emerging issues, define and apply appropriate effective solutions, and coordinate the teams to deliver the results. Throughout his career, he has provided innovative solutions that combine the best available management science, advanced software development practices, and strong business/financial fundamentals. In a wide range of industries and companies, Mr. Wilson has driven the business process re-engineering efforts and been instrumental in helping people and organizations through the changes. His teams have carefully analyzed current needs and systems, designed new practices and systems to match the business needs, and directed process and organizational changes necessary to successfully integrate these new systems and tools. Mr. Wilson's particular knack for simple, low-tech approaches have helped many struggling companies gain immediate advantage, either through significant cost reductions or immediate revenue gains. These quick hits have often made further development projects self-funding, allowing initial wins to provide the value and momentum to carry through the entire program. Wilson also emphasizes the importance of clear communication during the process, starting with a cogent communication plan and continuing throughout. He has developed, written and published numerous pricing and revenue management articles, newsletters, workshops and presentations. For MaximRMS, the leading provider of revenue management systems to the hotel industry, Mr. Wilson is responsible for all revenue management development activities, new applications and strategic partnerships. Before joining MaximRMS, Mr. Wilson led or founded of the several leading pricing and revenue management firms, including Talus, Veritec Solutions, MCGI and SignalDemand. Wilson holds degrees from Stanford University and the University of Rochester. The author of numerous publications, Mr. Wilson has been invited to speak throughout the world.

Mr. Wilson can be contacted at 773-572-2060 or dwilson@maximrms.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.