Editorial Board   Guest Author

Mr. Collins

John Collins

President, The Extreme Group, Inc.

John S. Collins is the President of The Extreme Group, Inc., a company specializing in creating interactivity. Mr. Collins led The Extreme Group from their humble beginnings in his living room over 20 years ago to serving a world class client list from their three offices. His background in broadcast television game shows helped him to develop the exciting interactive events that the company became known for delivering. With divisions that now encompass live events, video production and interactive mobile technologies, the company is a true innovator. Their client list boasts a virtual who's who of international clients including: The Walt Disney Company, American Airlines, BP, Citigroup, CB Richard Ellis, Gartner, Lowes, PepsiCo, Ritz Carlton, Four Season, United Technologies, Toyota, Proctor & Gamble and Pfizer. While the company has been blessed with financial rewards, Mr. Collins considers their best accomplishment the number of lives that are touched through the company; whether they are customers, vendors or employees. Mr. Collins attended the University of Tampa, where he graduated in the top of his communications class. He continues to reside in the Tampa area, where along with his wife Kristi, is raising their two children Mary Katherine (Katie) and Samuel Lucas. The family has chosen to home educate their children while traveling the world and experiencing different cultures together.

Mr. Collins can be contacted at 813-964-8844 or jcollins@theextremegroup.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.