Editorial Board   Guest Author

Ms. D'Agostino

Monika D'Agostino

Chief Consultative Sales Officer, Consultative Sales Academy

Monika D'Agostino is a key business analyst with international expertise, specializing in consultative selling and elevating the reputation of sales and its practitioners. She was born in Vienna, Austria and moved to the states in 1994 where she quickly embraced the fast-paced business environment without losing sight of her European roots and remembering that in the end it is people who matter. Her career started in public relations and after a couple of years co-managing a PR agency in New York she stumbled upon the sales profession, selling PR measurement to top marketing people. Her lack of sales experience actually served as an advantage and since then Monika's sales experience has been a fun and rewarding journey. Ms. D'Agostino's passion is sales and helping companies understand that embracing solution selling will not only help their reputation, but also provide a safe and sound environment for sales and customer service reps to be successful. Recently, her company The Consultative Sales Academy where she acts as the Chief Consultative Sales officer launched the Consultative Sales Certification Program to help sales and client facing people embrace, utilize and optimize a consultative sales approach. Her main expertise lies in helping companies break into new markets, industries and identifying decision makers for their service offering. Due to her heritage, she brings a lot of international knowledge to her portfolio, which is important to companies who want to spread their wings internationally. The business environment in Europe is still fundamentally different to that in the US and knowing the cultural nuances is crucial to the success of a project. Ms. D'Agostino's approach is very strategic and bottom-line oriented. Even when she brings public relations into the mix, she makes sure that it is not self serving but contributes to the end result and the bottom line. Goals will be identified and the results will show an increase in business, understanding your market better, and/or expanding your service offering. Ms. D'Agostino was recently featured in the Sales Excellence Magazine and in The Measurement Standard.

Ms. D'Agostino can be contacted at 203-299-1645 or monikad@consultativesales.net

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.