Editorial Board   Guest Author

Ms. D'Agostino

Monika D'Agostino

Chief Consultative Sales Officer, Consultative Sales Academy

Monika D'Agostino is a key business analyst with international expertise, specializing in consultative selling and elevating the reputation of sales and its practitioners. She was born in Vienna, Austria and moved to the states in 1994 where she quickly embraced the fast-paced business environment without losing sight of her European roots and remembering that in the end it is people who matter. Her career started in public relations and after a couple of years co-managing a PR agency in New York she stumbled upon the sales profession, selling PR measurement to top marketing people. Her lack of sales experience actually served as an advantage and since then Monika's sales experience has been a fun and rewarding journey. Ms. D'Agostino's passion is sales and helping companies understand that embracing solution selling will not only help their reputation, but also provide a safe and sound environment for sales and customer service reps to be successful. Recently, her company The Consultative Sales Academy where she acts as the Chief Consultative Sales officer launched the Consultative Sales Certification Program to help sales and client facing people embrace, utilize and optimize a consultative sales approach. Her main expertise lies in helping companies break into new markets, industries and identifying decision makers for their service offering. Due to her heritage, she brings a lot of international knowledge to her portfolio, which is important to companies who want to spread their wings internationally. The business environment in Europe is still fundamentally different to that in the US and knowing the cultural nuances is crucial to the success of a project. Ms. D'Agostino's approach is very strategic and bottom-line oriented. Even when she brings public relations into the mix, she makes sure that it is not self serving but contributes to the end result and the bottom line. Goals will be identified and the results will show an increase in business, understanding your market better, and/or expanding your service offering. Ms. D'Agostino was recently featured in the Sales Excellence Magazine and in The Measurement Standard.

Ms. D'Agostino can be contacted at 203-299-1645 or monikad@consultativesales.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.