Editorial Board   Guest Author

Mr. Hoffman

Bill Hoffman

President/CEO, Trigild

Bill Hoffman is President and CEO of Trigild Inc., a real estate services firm specializing in commercial loan recovery, receivership/bankruptcy, consulting services and asset and property management. He has over 30 years experience as an attorney, real estate broker and court appointed receiver for more than 2,000 assets, including hotels, office buildings, retail centers, multifamily projects and restaurants nationwide. One of the most respected experts on receivership law in the industry, Hoffman helped found San Diego-based Trigild as a hotel management firm in 1976. Today, the business continues to grow, with properties in all sectors nationwide. Mr. Hoffman is recognized by the American Hotel and Lodging Association as a Certified Hotel Administrator. He is a former President of the California Lodging Industry Association, served seven years on CLIA's Board of Directors and was previously appointed by the Governor of California to the California Tourism Selection Committee. Currently, he serves on the American Bar Association's Hotels, Resorts & Tourism Executive Committee and is a founding Director of the Hospitality Lawyers Association, Mr. Hoffman is also a member of the Turnaround Management Association, Commercial Real Estate Finance Council, American Lodging & Hospitality Association, Mortgage Bankers Association, National Association of Bankruptcy Trustees, and numerous other professional associations. Mr. Hoffman has authored more than one hundred articles for various hospitality, real estate, business, finance, and general publications. He is a frequent lecturer at conferences and conventions for hoteliers, bankers, and lawyers, and has been interviewed by national publications such as National Real Estate Investor, the Los Angeles Times, Bloomberg News, Real Estate Forum, GlobeSt.com and The Wall Street Journal. Mr. Hoffman's unique blend of expertise in management, law, and real estate has led State and Federal Courts to appoint him as Receiver, Trustee or Custodian for troubled real estate assets across North America. Recently, in a landmark case that opened the door for substantial boosts in commercial loan recover for lenders, an Arizona Superior Court issued a ruling enabling Trigild to sell seven Arizona apartment complexes for $123 million. According to Hoffman, who acted on Trigild's behalf as receiver, “Trigild and lender's counsel won the authority to sell the properties during receivership and not require the lender to foreclose prior to a sale. This was unprecedented, and a major victory for special services.” Additionally, each year his company sponsors the annual Trigild Lender Conference, the distressed commercial loan industry's premier symposium for insight on dealing with non-performing loan portfolios.

Mr. Hoffman can be contacted at 858-720-6700 or bill.hoffman@trigild.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.