Editorial Board   Guest Author

Mr. Hoffman

Bill Hoffman

President/CEO, Trigild

Bill Hoffman is President and CEO of Trigild Inc., a real estate services firm specializing in commercial loan recovery, receivership/bankruptcy, consulting services and asset and property management. He has over 30 years experience as an attorney, real estate broker and court appointed receiver for more than 2,000 assets, including hotels, office buildings, retail centers, multifamily projects and restaurants nationwide. One of the most respected experts on receivership law in the industry, Hoffman helped found San Diego-based Trigild as a hotel management firm in 1976. Today, the business continues to grow, with properties in all sectors nationwide. Mr. Hoffman is recognized by the American Hotel and Lodging Association as a Certified Hotel Administrator. He is a former President of the California Lodging Industry Association, served seven years on CLIA's Board of Directors and was previously appointed by the Governor of California to the California Tourism Selection Committee. Currently, he serves on the American Bar Association's Hotels, Resorts & Tourism Executive Committee and is a founding Director of the Hospitality Lawyers Association, Mr. Hoffman is also a member of the Turnaround Management Association, Commercial Real Estate Finance Council, American Lodging & Hospitality Association, Mortgage Bankers Association, National Association of Bankruptcy Trustees, and numerous other professional associations. Mr. Hoffman has authored more than one hundred articles for various hospitality, real estate, business, finance, and general publications. He is a frequent lecturer at conferences and conventions for hoteliers, bankers, and lawyers, and has been interviewed by national publications such as National Real Estate Investor, the Los Angeles Times, Bloomberg News, Real Estate Forum, GlobeSt.com and The Wall Street Journal. Mr. Hoffman's unique blend of expertise in management, law, and real estate has led State and Federal Courts to appoint him as Receiver, Trustee or Custodian for troubled real estate assets across North America. Recently, in a landmark case that opened the door for substantial boosts in commercial loan recover for lenders, an Arizona Superior Court issued a ruling enabling Trigild to sell seven Arizona apartment complexes for $123 million. According to Hoffman, who acted on Trigild's behalf as receiver, “Trigild and lender's counsel won the authority to sell the properties during receivership and not require the lender to foreclose prior to a sale. This was unprecedented, and a major victory for special services.” Additionally, each year his company sponsors the annual Trigild Lender Conference, the distressed commercial loan industry's premier symposium for insight on dealing with non-performing loan portfolios.

Mr. Hoffman can be contacted at 858-720-6700 or bill.hoffman@trigild.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.