Editorial Board   Guest Author

Dr. Erdem

Mehmet Erdem

Associate Professor of Hotel Operations & Technology, Hotel College, UNLV

Dr. Mehmet Erdem is an Associate Professor of Hotel Operations and Technology at the Hotel College of University of Nevada Las Vegas (UNLV) as well as the President of International Hospitality Information Technology Association (iHITA). Prior to UNLV, he taught in the College of Business at University of New Orleans and in the School of Learning Design and Technology at Purdue University. He is the recipient of the 2011 International CHRIE Innovation in Teaching Award. Dr. Erdem has over 10 years of domestic and international lodging operations experience. As part of his industry tenure, he was responsible for training and development, rooms division, and information systems. A technology and instructional design consultant, he also serves as an executive program trainer for the International Gaming Institute (IGI) in Las Vegas. Dr. Erdem is actively involved as a board and council member in several industry and academic associations. In 2011, he was recognized with the Organizational Leadership Award by Global Information Technology Management Association (GITMA). As a hospitality scholar, Dr. Erdem has authored over sixty research articles and conference proceedings. In the past five years, he has been awarded over $800K in research grants and projects. He regularly presents his research findings at professional and academic conferences in the US and abroad.

Dr. Erdem can be contacted at 702-895-5811 or mehmet.erdem@unlv.edu

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.