Editorial Board   Guest Author

Dr. Erdem

Mehmet Erdem

Associate Professor of Hotel Operations & Technology, Hotel College, UNLV

Dr. Mehmet Erdem is an Associate Professor of Hotel Operations and Technology at the Hotel College of University of Nevada Las Vegas (UNLV) as well as the President of International Hospitality Information Technology Association (iHITA). Prior to UNLV, he taught in the College of Business at University of New Orleans and in the School of Learning Design and Technology at Purdue University. He is the recipient of the 2011 International CHRIE Innovation in Teaching Award. Dr. Erdem has over 10 years of domestic and international lodging operations experience. As part of his industry tenure, he was responsible for training and development, rooms division, and information systems. A technology and instructional design consultant, he also serves as an executive program trainer for the International Gaming Institute (IGI) in Las Vegas. Dr. Erdem is actively involved as a board and council member in several industry and academic associations. In 2011, he was recognized with the Organizational Leadership Award by Global Information Technology Management Association (GITMA). As a hospitality scholar, Dr. Erdem has authored over sixty research articles and conference proceedings. In the past five years, he has been awarded over $800K in research grants and projects. He regularly presents his research findings at professional and academic conferences in the US and abroad.

Dr. Erdem can be contacted at 702-895-5811 or mehmet.erdem@unlv.edu

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.