Editorial Board   Guest Author

Mr. Manderfeld

John Manderfeld

President, Marin Management Inc.

John Manderfeld is a 35-year veteran of the lodging industry and a Certified Hotel Administrator (CHA) as recognized by the Educational Institute of the American Hotel & Motel Association. His career includes 11 years in food-and-beverage operations and sales with Westin Hotels and Resorts and the position of vice president for two major hotel development and management companies. As vice president food and beverage for Metro Hotels, Mr. Manderfeld was responsible for more than 40 restaurants, cafes, nightclubs and lounges. As regional vice president of operations for Mariner Corporation, Mr. Manderfeld was responsible for 12 hotels with 2,200 employees, 3,270 rooms and a total asset value of $210,000,000. Mr. Manderfeld served for three years on the Advisory Committee for Orange Coast College's Hotel and Restaurant School, advising the college on curriculum, intern programs and other academic issues. He has been a public speaker and seminar presenter for the lodging industry's most prominent trade associations, including the Texas Association of Hospitality Accountants, Western Lodging Show, the California Lodging Industry Association (CLIA), the California Department of Education and California Lodging Expo and Conference. He has been a member of the Board of Directors for the California Lodging Industry Association from 1996 through 2000 and from 2003 to the present. Mr. Manderfeld was a member of CLIA's Executive Committee from 1997 through 1999, serving first as vice president, then as the association's president in 1998. He has chaired CLIA's Executive Committee, Internet and Technology Committee, Membership Committee, Long-Range Planning Committee, Nominating Committee the Bylaws/Standard Operating Policies Committee, Education Committee, Government Affairs Committee and various ad hoc committees. Mr. Manderfeld also served as a member of the California Hotel & Motel Association's Allied Member Committee and Education and Training Committee. In 2002, he was selected as co-recipient of the California Lodging Industry Association's Chairman's Award in recognition for his contribution to the lodging industry and the association. He now serves on several committees, including the government affairs committee. In December 2004, the California Department of Education Home Economics and Technology (HECT) group awarded John Manderfeld its annual Business & Industry Friend Award for his three years of work as a speaker at HECT events and assistance developing high school curriculum. As a trainer and technical author, he has developed numerous training programs and procedural manuals on the subjects of hotel supervision, financial controls, sales, marketing, risk management, product specifications, maintenance and guest service. John Manderfeld founded Marin Management, Inc. in July 1990. Marin Management, Inc., a California corporation, was created to provide a variety of management, consulting, development and support services for the lodging and restaurant industries. Immediately after forming the company, Marin Management, Inc. was selected to manage the new four-star Mayfair Suites hotel in downtown St. Louis, Missouri. This all-suite, 184-room luxury hotel was affiliated with Preferred Hotels and Resorts Worldwide. Today, Marin Management, Inc. manages and markets for more than 20 hotels and advises a diverse portfolio of luxury restaurant and hotel owners and motel owner-operators on issues such as development, capital improvements, acquisition, marketing, training and technology management.Marin Management, Inc. is a member of the California Lodging Industry Association (CLIA) and the National Business Travel Association (NBTA) and the California Society of Association Executives (CSAE). Marin Management, Inc. is based in Marin County, California, four miles north of San Francisco.

Mr. Manderfeld can be contacted at 415-331-1061 or jmanderfeld@hotelpros.biz

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.