Editorial Board   Guest Author

Mr. Manderfeld

John Manderfeld

President, Marin Management Inc.

John Manderfeld is a 35-year veteran of the lodging industry and a Certified Hotel Administrator (CHA) as recognized by the Educational Institute of the American Hotel & Motel Association. His career includes 11 years in food-and-beverage operations and sales with Westin Hotels and Resorts and the position of vice president for two major hotel development and management companies. As vice president food and beverage for Metro Hotels, Mr. Manderfeld was responsible for more than 40 restaurants, cafes, nightclubs and lounges. As regional vice president of operations for Mariner Corporation, Mr. Manderfeld was responsible for 12 hotels with 2,200 employees, 3,270 rooms and a total asset value of $210,000,000. Mr. Manderfeld served for three years on the Advisory Committee for Orange Coast College's Hotel and Restaurant School, advising the college on curriculum, intern programs and other academic issues. He has been a public speaker and seminar presenter for the lodging industry's most prominent trade associations, including the Texas Association of Hospitality Accountants, Western Lodging Show, the California Lodging Industry Association (CLIA), the California Department of Education and California Lodging Expo and Conference. He has been a member of the Board of Directors for the California Lodging Industry Association from 1996 through 2000 and from 2003 to the present. Mr. Manderfeld was a member of CLIA's Executive Committee from 1997 through 1999, serving first as vice president, then as the association's president in 1998. He has chaired CLIA's Executive Committee, Internet and Technology Committee, Membership Committee, Long-Range Planning Committee, Nominating Committee the Bylaws/Standard Operating Policies Committee, Education Committee, Government Affairs Committee and various ad hoc committees. Mr. Manderfeld also served as a member of the California Hotel & Motel Association's Allied Member Committee and Education and Training Committee. In 2002, he was selected as co-recipient of the California Lodging Industry Association's Chairman's Award in recognition for his contribution to the lodging industry and the association. He now serves on several committees, including the government affairs committee. In December 2004, the California Department of Education Home Economics and Technology (HECT) group awarded John Manderfeld its annual Business & Industry Friend Award for his three years of work as a speaker at HECT events and assistance developing high school curriculum. As a trainer and technical author, he has developed numerous training programs and procedural manuals on the subjects of hotel supervision, financial controls, sales, marketing, risk management, product specifications, maintenance and guest service. John Manderfeld founded Marin Management, Inc. in July 1990. Marin Management, Inc., a California corporation, was created to provide a variety of management, consulting, development and support services for the lodging and restaurant industries. Immediately after forming the company, Marin Management, Inc. was selected to manage the new four-star Mayfair Suites hotel in downtown St. Louis, Missouri. This all-suite, 184-room luxury hotel was affiliated with Preferred Hotels and Resorts Worldwide. Today, Marin Management, Inc. manages and markets for more than 20 hotels and advises a diverse portfolio of luxury restaurant and hotel owners and motel owner-operators on issues such as development, capital improvements, acquisition, marketing, training and technology management.Marin Management, Inc. is a member of the California Lodging Industry Association (CLIA) and the National Business Travel Association (NBTA) and the California Society of Association Executives (CSAE). Marin Management, Inc. is based in Marin County, California, four miles north of San Francisco.

Mr. Manderfeld can be contacted at 415-331-1061 or jmanderfeld@hotelpros.biz

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.