Editorial Board   Guest Author

Mr. Brown

Tim Brown

Chief Executive Officer, Meeting Sites Resource

Tim Brown is Chief Executive Officer of Irvine, California based Meeting Sites Resource. MSR is a global strategic meeting management solutions organization with a 20 year track record of meeting excellence. This includes global hotel sourcing and custom contract negotiations, full service planning, online registration & housing, professional on-site staffing, Strategic Meeting Management (SMM) consulting & workshops and advanced meeting technology. Mr. Brown has spent his entire 35 year career in the meetings, convention and hospitality industries and has been both a planner and supplier. He has been in hotel sales, marketing and management and a business owner for 20 years. Mr. Brown contributes articles to industry trade publications and speaks at many industry events, including Meeting Professionals International (MPI), Professional Conference Management Association (PCMA), Financial & Insurance Conference Planners (FICP) and HSMAI Meet. He also designs and presents custom strategic education for meeting planning and procurement teams. Mr. Brown also consults with hotel sales and service teams on a multitude of Strategic Meetings Management (SMM) and customer service topics. Additionally, he and the MSR team conduct an annual meeting planner and hotelier Partners Forum to discuss industry issues, trends, challenges and solutions. The MSR Partners Forum is going on its 8th year. Mr. Brown has served on many Hotel and CVB Advisory Boards, has been President of two different MPI chapters. During his MPI OC Chapter year, he launched a Professional Meeting Management Certification Program at Cal State University of Fullerton, where the curriculum is in its 17th successful year. He also served on MPI's International Board of Directors and is a former Supplier of the Year. MSR is a recognition recipient of Meeting Professionals International's Golden Paragon Award, MPI's highest recognition for meeting excellence. Mr. Brown is a graduate of San Diego State University (SDSU) where he received his Bachelor of Science degree majoring in Marketing with a minor in Management.

Mr. Brown can be contacted at 949-250-7483 or tbrown@meetingsites.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.