Editorial Board   Guest Author

Ms. Persaud

Nerissa Persaud

Managing Director & Co-Owner, Thrive Hospitality

As Co-Owner of Thrive Hospitality, Nerissa Persaud prides herself on having a keen eye for detail, overseeing the overall development of recruitment negotiations and developing consultancies worldwide. Ms. Persaud has had a successful venture working formerly within Starwood Hotels and Resorts and most recently with the Four Seasons properties in 2008. As a graduate in the field of Travel, Tourism and Hospitality and Business Management, Ms. Persaud dwelled in multiple industries before realizing her passion for the hospitality industry. She has worked and traveled from South America, the Caribbean, Asia, Middle East, and the remote Island destination of the Maldives. Ms. Persaud's high levels in personal service and ethics has earned her the respect of hospitality executives globally both seeking a difference in their next career path as well in the investment of great talent to hospitality establishments within the luxury segment globally. To date she has worked on projects with some of the finest names in the hospitality industry including, the Ritz Carlton, Sofitel, Nikki Beach Hotels, Six Senses, Brewster Hospitality and Sun Resorts to name a few. Ms. Persaud's core belief in forming an entity offering high quality hospitality recruitment services was not just to tap into the up-market industry of hotels, resorts, cruise liners and independent leisure properties but as the investment in the future face of a company, the future smiles of guests and leaderships to a team.

Ms. Persaud can be contacted at 587-361-4528 or nerissa.persaud@thrivehospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.