Editorial Board   Guest Author

Ms. Persaud

Nerissa Persaud

Managing Director & Co-Owner, Thrive Hospitality

As Co-Owner of Thrive Hospitality, Nerissa Persaud prides herself on having a keen eye for detail, overseeing the overall development of recruitment negotiations and developing consultancies worldwide. Ms. Persaud has had a successful venture working formerly within Starwood Hotels and Resorts and most recently with the Four Seasons properties in 2008. As a graduate in the field of Travel, Tourism and Hospitality and Business Management, Ms. Persaud dwelled in multiple industries before realizing her passion for the hospitality industry. She has worked and traveled from South America, the Caribbean, Asia, Middle East, and the remote Island destination of the Maldives. Ms. Persaud's high levels in personal service and ethics has earned her the respect of hospitality executives globally both seeking a difference in their next career path as well in the investment of great talent to hospitality establishments within the luxury segment globally. To date she has worked on projects with some of the finest names in the hospitality industry including, the Ritz Carlton, Sofitel, Nikki Beach Hotels, Six Senses, Brewster Hospitality and Sun Resorts to name a few. Ms. Persaud's core belief in forming an entity offering high quality hospitality recruitment services was not just to tap into the up-market industry of hotels, resorts, cruise liners and independent leisure properties but as the investment in the future face of a company, the future smiles of guests and leaderships to a team.

Ms. Persaud can be contacted at 587-361-4528 or nerissa.persaud@thrivehospitality.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.