Editorial Board   Guest Author

Mr. Gray

Mike Gray

Director of National Accounts, Cardola

Mike Gray has served as Cardola's director of national accounts for North America since the UK-based company was first established in the region at the start of 2012. His main responsibilities are sales and support for Cardola's North America division, and with the opening of Cardola's new US office and the deployment of VirtualHotel in further properties, Mr. Gray's responsibilities are expanding. Mr. Gray has also been involved in Cardola's latest deployment, the Delano hotel in Marrakech, which is owned by US based Morgan's hotel group. With a total of 29 years experience in the hospitality technology market, and previous sales roles in seven other hospitality organizations, Mr. Gray is a key asset for Cardola. His expertise in the North American hotel market will help Cardola further its geographical expansion and deploy the VirtualHotel solution in more North American properties. Mr. Gray is also actively working on potential projects in Canada, Latin America and the Caribbean. Prior to joining Cardola, Mr. Gray worked for various technology companies, specializing in hospitality, and worked with high profile hotel chains, including Hilton, Marriott and Mandarin Oriental. His success in guiding hotels and hotel chains toward reducing costs and enhancing guest experiences, with the help of technology, makes his expertise invaluable for the Cardola team.

Mr. Gray can be contacted at mike.gray@cardola.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.