Editorial Board   Guest Author

Mr. Gray

Mike Gray

Director of National Accounts, Cardola

Mike Gray has served as Cardola's director of national accounts for North America since the UK-based company was first established in the region at the start of 2012. His main responsibilities are sales and support for Cardola's North America division, and with the opening of Cardola's new US office and the deployment of VirtualHotel in further properties, Mr. Gray's responsibilities are expanding. Mr. Gray has also been involved in Cardola's latest deployment, the Delano hotel in Marrakech, which is owned by US based Morgan's hotel group. With a total of 29 years experience in the hospitality technology market, and previous sales roles in seven other hospitality organizations, Mr. Gray is a key asset for Cardola. His expertise in the North American hotel market will help Cardola further its geographical expansion and deploy the VirtualHotel solution in more North American properties. Mr. Gray is also actively working on potential projects in Canada, Latin America and the Caribbean. Prior to joining Cardola, Mr. Gray worked for various technology companies, specializing in hospitality, and worked with high profile hotel chains, including Hilton, Marriott and Mandarin Oriental. His success in guiding hotels and hotel chains toward reducing costs and enhancing guest experiences, with the help of technology, makes his expertise invaluable for the Cardola team.

Mr. Gray can be contacted at mike.gray@cardola.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.