Editorial Board   Guest Author

Mr. Mootz

Harald Mootz

Director of Concierge Relations, Les Clefs d'Or USA

Harald Mootz is an 18-year veteran in the New York City hotel industry, having started sparked his career one summer at the Capitol Hilton hotel in Washington DC. His Concierge career began with the Hotel Plaza Athenee in 1994, moving to the New York Palace in 2006, and currently a team member at the famed St. Regis New York since 2008. An active member and former President of the New York City Concierge Association of Hotel Concierges, Mr. Mootz now holds the position of Director of Concierge Relations for the only professional Hotel Concierge organization in the world called Les Clefs d'Or USA (the Golden Keys). Awarded Concierge of the Year at the annual Silver Plume Awards, and a three-time nominee and finalist of New York City's Big Apple Stars award, he is proud of his accomplishments and continues his quest to deliver bespoke service to his discerning guests. With studies at Penn State Behrend in Erie, and a graduate of Southern Connecticut State University in Liberal Studies (with minors in German, French and Communications), Mr. Mootz applies his skills every day on the job. His parents, of German descent, brought him up in Vienna as a baby, he also had the chance to live in Paris France for 2 years, where he learned to speak French at the American School of Paris. Well traveled, Mr. Mootz enjoys exploring new cites and countries and sharing his experiences with his guests and counterparts. He currently works with a team of 8 that combined, offers 154 years of Concierge service!

Mr. Mootz can be contacted at 212-753-4500 or conciergerelations@lcdusa.org

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.