Editorial Board   Guest Author

Mr. Mootz

Harald Mootz

Director of Concierge Relations, Les Clefs d'Or USA

Harald Mootz is an 18-year veteran in the New York City hotel industry, having started sparked his career one summer at the Capitol Hilton hotel in Washington DC. His Concierge career began with the Hotel Plaza Athenee in 1994, moving to the New York Palace in 2006, and currently a team member at the famed St. Regis New York since 2008. An active member and former President of the New York City Concierge Association of Hotel Concierges, Mr. Mootz now holds the position of Director of Concierge Relations for the only professional Hotel Concierge organization in the world called Les Clefs d'Or USA (the Golden Keys). Awarded Concierge of the Year at the annual Silver Plume Awards, and a three-time nominee and finalist of New York City's Big Apple Stars award, he is proud of his accomplishments and continues his quest to deliver bespoke service to his discerning guests. With studies at Penn State Behrend in Erie, and a graduate of Southern Connecticut State University in Liberal Studies (with minors in German, French and Communications), Mr. Mootz applies his skills every day on the job. His parents, of German descent, brought him up in Vienna as a baby, he also had the chance to live in Paris France for 2 years, where he learned to speak French at the American School of Paris. Well traveled, Mr. Mootz enjoys exploring new cites and countries and sharing his experiences with his guests and counterparts. He currently works with a team of 8 that combined, offers 154 years of Concierge service!

Mr. Mootz can be contacted at 212-753-4500 or conciergerelations@lcdusa.org

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.