Editorial Board   Guest Author

Mr. Hassan

Nur Hassan

Director of Information Technology, Four Seasons Hotel Los Angeles at Beverly Hills

Nur Hassan has served as the director of information technology at Four Seasons Hotel Los Angeles at Beverly Hills for the past four years. At the age of eighteen, Mr. Hussan left his home in Pakistan to pursue a degree in Engineering at Arizona State University. This education trained him to be a problem-solver, which he notes is a key asset when working with technology. Since then, he has garnered his expertise in hotel technology, while working at several luxury hotels. Driven by the excitement of a challenge, Mr. Hussan dedicates himself to the un-relinquishing pursuit of extraordinary developments within the arena of technology in order to take Four Seasons to the next level. With over 11 years of experience in various systems applications and business process development, accompanied by a broad knowledge of technologies and development tools, Mr. Hussan has offered Four Seasons multiple advancements that continuously elevate the hotel to the next level in terms of technological and overall innovation. Mr. Hussan's most notable contributions to the hotel include mobile applications, strategy development, package selection, enterprise re-engineering, system implementation, security and controls, as well as testing and support. He has created numerous policies and procedures to ensure information systems reliability and accessibility as well as programs designed specifically to prevent and defend against unauthorized access to systems, networks, and data. In 2011, Mr. Hussan received the prestigious award of Manager of the Quarter. Since his arrival at the Four Seasons in 2008, Mr. Hussan has helped to solidify the position of Four Seasons Los Angeles as a leader in hotel technology, innovation, and customer service. His contributions are as endless as his determination to surpass the expectations of the company and of the hotel's treasured guests. Guest-technology has always been a fascination of his and now this fascination has translated into incomparable success for the hotel, especially with the implementation of his idea to install iPad2 devices with ICE technology in all 285 guestrooms and suites, keeping us ahead of the competition. Mr. Hussan can be contacted at 310-273-2222 or at nur.hassan@fourseasons.com

Mr. Hassan can be contacted at 310-273-2222 or nur.hassan@fourseasons.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.