Editorial Board   Guest Author

Mr. Holmerud

Justin Holmerud

Global Social Media Manager - Platforms & Tools, Starwood Hotels & Resorts

Justin Holmerud is Global Social Media Manager for Starwood Hotels & Resorts, responsible for driving platform and tool development to meet the needs of the company's more than 1,110 hotels around the world. Mr. Holmerud joined Starwood in 2007, out of their regional Field Marketing office in San Diego. In his five years with Starwood, Mr. Holmerud has led regional hotel online marketing as well as search engine optimization and social media for all of the North American hotels. In April 2012, he was promoted to his current global role within Starwood's digital team, focusing on platforms, tools and analytics. Prior to joining Starwood, Mr. Holmerud was the online marketing manager for the Dyson News Network. Working with Yahoo! Finance, Mr. Holmerud helped syndicate the Real Estate news videos that DNN produced on a daily basis. He also led the paid search and SEO efforts for the company with a focus on reporting and analytics. Mr. Holmerud is a graduate of San Jose State University, where he received a Bachelor of Science degree in Broadcast Journalism. During his time there, he interned with the marketing team for Fox Sports Bay Area.

Mr. Holmerud can be contacted at 206-494-0132 or justin.holmerud@starwoodhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.