Editorial Board   Guest Author

Mr. Holmerud

Justin Holmerud

Global Social Media Manager - Platforms & Tools, Starwood Hotels & Resorts

Justin Holmerud is Global Social Media Manager for Starwood Hotels & Resorts, responsible for driving platform and tool development to meet the needs of the company's more than 1,110 hotels around the world. Mr. Holmerud joined Starwood in 2007, out of their regional Field Marketing office in San Diego. In his five years with Starwood, Mr. Holmerud has led regional hotel online marketing as well as search engine optimization and social media for all of the North American hotels. In April 2012, he was promoted to his current global role within Starwood's digital team, focusing on platforms, tools and analytics. Prior to joining Starwood, Mr. Holmerud was the online marketing manager for the Dyson News Network. Working with Yahoo! Finance, Mr. Holmerud helped syndicate the Real Estate news videos that DNN produced on a daily basis. He also led the paid search and SEO efforts for the company with a focus on reporting and analytics. Mr. Holmerud is a graduate of San Jose State University, where he received a Bachelor of Science degree in Broadcast Journalism. During his time there, he interned with the marketing team for Fox Sports Bay Area.

Mr. Holmerud can be contacted at 206-494-0132 or justin.holmerud@starwoodhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.