Editorial Board   Guest Author

Mr. Gaston

Gareth Gaston

Senior Vice President Global eCommerce, Wyndham Hotel Group

An experienced and accomplished e-commerce executive, Gareth Gaston has spent over 16 years in the hospitality industry and currently serves as senior vice president, Global e-Commerce for Wyndham Hotel Group and its portfolio of more than 7,260 hotels. In that role, he serves as the architect and driver for the company's overall online strategy and presence, including oversight for Wyndham's involvement in RoomKey.com Since joining Wyndham in late 2010, Mr. Gaston has led a complete transformation of how the company conducts its business online and established the organization as a leader in the space. Among his most recent accomplishments: launching new websites, mobile sites and select apps for the company's 15 brand portfolio; creating a revolutionary partnership between TripAdvisor and Wyndham to display trusted, independent ratings and reviews directly on all of Wyndham's consumer facing sites; and the launch of WynReview, a ground breaking tool that feeds Wyndham-solicited guest feedback into the TripAdvisor ecosystem while providing owners with an easier way to manage their hotel's online reputation. Prior to Wyndham, Mr. Gaston served as managing director and CEO for OctopusTravel.com, an online hotel retailer owned by Travelport, operating businesses in over 20 countries in Europe & Asia. Gaston successfully turned the company around through an extensive global reorganization and delivery of a new multi-million dollar technology platform, while transitioning to a business-to-consumer offering resulting in growth for the company for the first time in several years. Prior to Travelport, Mr. Gaston served in distribution and marketing roles for various hospitality and travel companies including long-time Wyndham Hotel Group franchisee Ramada Jarvis Hotels as well as Hilton Worldwide and Stakis Hotels. Always at the cutting edge, Gaston built his first hotel chain website in 1996 and then led Hilton to be the first global chain to establish local language booking engines across Europe and in Japan. Mr. Gaston is currently studying for an executive MBA through the TRIUM program and is a graduate of the University of West of Scotland where he received his bachelor's degree in Marketing. In 2000, he was honored by Hotel and Catering magazine with the prestigious Acorn award, which recognizes the U.K. hotel industry's top 30 individuals under 30. He is a regular guest speaker at industry conferences and has recently spoken at events for organizations such as the United Nations Tourism Council, PhoCusWright, EyeForTravel, eTail and AdTech. In addition, he also serves on industry advisory boards for Jet Blue and TripAdvisor, as well as LocalBigWig.com, an internet start-up specializing in corporate housing and extended stay home rentals. He is based in Wyndham Hotel Group's Parsippany, N.J., offices.

Mr. Gaston can be contacted at 4402073832335 or gareth.gaston@wyndhamworldwide.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.