Editorial Board   Guest Author

Mr. Gaston

Gareth Gaston

Senior Vice President Global eCommerce, Wyndham Hotel Group

An experienced and accomplished e-commerce executive, Gareth Gaston has spent over 16 years in the hospitality industry and currently serves as senior vice president, Global e-Commerce for Wyndham Hotel Group and its portfolio of more than 7,260 hotels. In that role, he serves as the architect and driver for the company's overall online strategy and presence, including oversight for Wyndham's involvement in RoomKey.com Since joining Wyndham in late 2010, Mr. Gaston has led a complete transformation of how the company conducts its business online and established the organization as a leader in the space. Among his most recent accomplishments: launching new websites, mobile sites and select apps for the company's 15 brand portfolio; creating a revolutionary partnership between TripAdvisor and Wyndham to display trusted, independent ratings and reviews directly on all of Wyndham's consumer facing sites; and the launch of WynReview, a ground breaking tool that feeds Wyndham-solicited guest feedback into the TripAdvisor ecosystem while providing owners with an easier way to manage their hotel's online reputation. Prior to Wyndham, Mr. Gaston served as managing director and CEO for OctopusTravel.com, an online hotel retailer owned by Travelport, operating businesses in over 20 countries in Europe & Asia. Gaston successfully turned the company around through an extensive global reorganization and delivery of a new multi-million dollar technology platform, while transitioning to a business-to-consumer offering resulting in growth for the company for the first time in several years. Prior to Travelport, Mr. Gaston served in distribution and marketing roles for various hospitality and travel companies including long-time Wyndham Hotel Group franchisee Ramada Jarvis Hotels as well as Hilton Worldwide and Stakis Hotels. Always at the cutting edge, Gaston built his first hotel chain website in 1996 and then led Hilton to be the first global chain to establish local language booking engines across Europe and in Japan. Mr. Gaston is currently studying for an executive MBA through the TRIUM program and is a graduate of the University of West of Scotland where he received his bachelor's degree in Marketing. In 2000, he was honored by Hotel and Catering magazine with the prestigious Acorn award, which recognizes the U.K. hotel industry's top 30 individuals under 30. He is a regular guest speaker at industry conferences and has recently spoken at events for organizations such as the United Nations Tourism Council, PhoCusWright, EyeForTravel, eTail and AdTech. In addition, he also serves on industry advisory boards for Jet Blue and TripAdvisor, as well as LocalBigWig.com, an internet start-up specializing in corporate housing and extended stay home rentals. He is based in Wyndham Hotel Group's Parsippany, N.J., offices.

Mr. Gaston can be contacted at 44-0-20-7383-2335 or gareth.gaston@wyndhamworldwide.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.