Editorial Board   Guest Author

Ms. Kay

Rana Kay

Director of Public Relations, Hard Rock Hotel San Diego

Rana Kay is the director of public relations at Hard Rock Hotel San Diego. She is responsible for managing public relations and communications strategy and execution for the 420-room hotel and its outlets including two world-class bars Float and 207, Maryjane's restaurant and Rock Spa. Under her leadership, Hard Rock Hotel San Diego has been featured in top-tier media outlets including People Magazine, CNN, MSNBC, FoxNews.com, Travel + Leisure, OK!, USA Today and the Los Angeles Times, as well as on a host of television series including CW's For Better or Worse, E!'s Keeping Up With the Kardashians and A&E's Gene Simmons' Family Jewels. Through Rana's strategic positioning and aggressive media relations tactics, the property has quickly garnered national acclaim as San Diego's hottest spot for travel and entertainment. Prior to Hard Rock Hotel San Diego, Ms. Kay spent seven years working on the agency-side of public relations, most recently serving as account supervisor at San Diego-based Chemistry. At Chemistry, she managed a diverse portfolio of local and national accounts including Garden Fresh Restaurant Corp., Ivy Hotel and Barona Valley Ranch Resort & Casino. Ms. Kay earned a Bachelor of Arts degree with a public relations emphasis from San Diego State University. She currently serves on the Board of Directors for the Public Relations Society of America's San Diego/Imperial Counties chapter, and is the recipient of numerous Edward L. Bernay's awards for her public relations campaigns.

Ms. Kay can be contacted at 619-764-6938 or ranak@hardrockhotelsd.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.