Editorial Board   Guest Author

Ms. Kay

Rana Kay

Director of Public Relations, Hard Rock Hotel San Diego

Rana Kay is the director of public relations at Hard Rock Hotel San Diego. She is responsible for managing public relations and communications strategy and execution for the 420-room hotel and its outlets including two world-class bars Float and 207, Maryjane's restaurant and Rock Spa. Under her leadership, Hard Rock Hotel San Diego has been featured in top-tier media outlets including People Magazine, CNN, MSNBC, FoxNews.com, Travel + Leisure, OK!, USA Today and the Los Angeles Times, as well as on a host of television series including CW's For Better or Worse, E!'s Keeping Up With the Kardashians and A&E's Gene Simmons' Family Jewels. Through Rana's strategic positioning and aggressive media relations tactics, the property has quickly garnered national acclaim as San Diego's hottest spot for travel and entertainment. Prior to Hard Rock Hotel San Diego, Ms. Kay spent seven years working on the agency-side of public relations, most recently serving as account supervisor at San Diego-based Chemistry. At Chemistry, she managed a diverse portfolio of local and national accounts including Garden Fresh Restaurant Corp., Ivy Hotel and Barona Valley Ranch Resort & Casino. Ms. Kay earned a Bachelor of Arts degree with a public relations emphasis from San Diego State University. She currently serves on the Board of Directors for the Public Relations Society of America's San Diego/Imperial Counties chapter, and is the recipient of numerous Edward L. Bernay's awards for her public relations campaigns.

Ms. Kay can be contacted at 619-764-6938 or ranak@hardrockhotelsd.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.