Editorial Board   Guest Author

Mr. Willm

Frederic Willm

Director of Digital Marketing, Design Hotels AG

Frederic Willm leads Design Hotels' digital and mobile marketing strategies across global territories. He took on the challenge 2 years ago with the clear aim to considerably enrich the company's online presence. Previously, he created significant value for B2C e-commerce and media businesses for over 15 years, in industries including digital content, large audience portals, subscription services, entertainment and dating sites. Mr. Willm worked for several of the Internet's big players, including the Amazon subsidiary of Audible.com in France and at the EMEA mobile division of Fox. His specialties include customer acquisition (across SEA, SEO, Display, Affiliates…), customer retention and loyalty, as well as conversion optimization. What distinguishes Mr. Willm's expertise is his creativity and brand understanding, coupled with a strong focus on analytics and data-driven marketing. Mr. Willm initially graduated from France's Clefs d'Or Concierge school, then later studied Marketing at one of Europe's top business school, ESCP Europe. For any questions, he can be reached via Linkedin on http://www.linkedin.com/in/fwillm or on f.willm@designhotels.com

Mr. Willm can be contacted at 49-0-30-88-49400-72 or f.willm@designhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.