Editorial Board   Guest Author

Mr. Klein

Jeff Klein

Vice President of Food & Beverage, Fontainebleau Miami Beach

Jeffrey Klein, Vice President of Operations, Food & Beverage, is responsible for developing Fontainebleau Miami Beach's multi-million dollar food and beverage operation. With nearly 20 years of hospitality experience, Mr. Klein was instrumental in building a team of more than 1,200 employees to reopen the resort after a $1 billion renovation in 2008. Under Mr. Klein's direction, Fontainebleau offers 12 food and beverage outlets including, fine dining, casual restaurants, bars and lounges, as well as service for more than 250,000 square feet of meeting, function and banquet space. Fontainebleau's portfolio includes award-winning signature restaurants Scarpetta, Hakkasan and Gotham Steak, and the world-famous LIV nightclub. Prior to Fontainebleau, Mr. Klein spent seven years with Loews Hotels, including six years in Miami Beach in a variety of roles including Director of Food & Beverage, Director of Restaurants, Food & Beverage Area Manager, Banquet Manager and Director of Guest Services. Mr. Klein oversaw integral facets of the restaurants and lounges at the hotel, as well as the 65,000 square foot banquet facility. At Loews, Mr. Klein was also responsible for the execution of major events such as the Ocean Drive MTV VMA party, Latin Grammy Awards and Miami Rocks for Relief. In addition, Mr. Klein previously owned and managed Entourage Sports Cafe and served as General Manager for the restaurant at Washington Square Hotel, both in New York City. Klein earned a Bachelor of Science in Kinesiology from Indiana University.

Mr. Klein can be contacted at 877-854-2033 or jeff.klein@fontainebleau.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.