Editorial Board   Guest Author

Mr. Mitchell

Kjell Mitchell

President & Chief Executive Officer, Glenwood Hot Springs

For 37 years, Kjell Mitchell, Glenwood Hot Springs president and chief executive officer has been putting into practice the resort's mission: to help people feel better. Serving in a variety of capacities, initially as a bellman and front office supervisor in the 1970s, Mr. Mitchell got his start in the hospitality industry early and worked his way into positions of leadership. In 1989, he was appointed general manager, and later chief operating officer. Under his leadership, the organization has grown four successful business operations, including the world-famous Glenwood Hot Springs Pool, the award-winning Spa of the Rockies, the Glenwood Hot Springs Athletic Club with over 1,000 members and the Glenwood Hot Springs Lodge, which recently underwent a comprehensive renovation. In addition to his duties at Glenwood Hot Springs, Mr. Mitchell served on the Colorado Hotel and Lodging Association Board of Directors for 16 years and helped create the current pro-tourism climate in Colorado. In 2010, Mr. Mitchell was named Hotelier of the Year by the Colorado Hotel and Lodging Association for his role in raising money for the Legislative Readiness Fund, which was established to support issues and policies that promote a pro-business environment at the state and national levels. Under Mr. Mitchell's leadership, Glenwood Hot Springs is able to support many worthy charitable organizations. Notable contributions have included funding for the heart and vascular center at the regional hospital, the construction of a whitewater park, and annual scholarships for college-bound students. The Glenwood Hot Springs actively underwrites countless community events and organizations. Glenwood Hot Springs has also made massive strides in energy conservation during Mr. Mitchell's tenure. In addition to using water from the thermal springs to heat the lodge and other buildings, the resort has significantly reduced its carbon footprint by implementing energy saving technology and is considered a model for green energy practices.

Please visit http://www.hotspringspool.com for more information.

Mr. Mitchell can be contacted at 970-947-2955 or kmitchell@hotspringspool.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.