Editorial Board   Guest Author

Mr. Mitchell

Kjell Mitchell

President & Chief Executive Officer, Glenwood Hot Springs

For 37 years, Kjell Mitchell, Glenwood Hot Springs president and chief executive officer has been putting into practice the resort's mission: to help people feel better. Serving in a variety of capacities, initially as a bellman and front office supervisor in the 1970s, Mr. Mitchell got his start in the hospitality industry early and worked his way into positions of leadership. In 1989, he was appointed general manager, and later chief operating officer. Under his leadership, the organization has grown four successful business operations, including the world-famous Glenwood Hot Springs Pool, the award-winning Spa of the Rockies, the Glenwood Hot Springs Athletic Club with over 1,000 members and the Glenwood Hot Springs Lodge, which recently underwent a comprehensive renovation. In addition to his duties at Glenwood Hot Springs, Mr. Mitchell served on the Colorado Hotel and Lodging Association Board of Directors for 16 years and helped create the current pro-tourism climate in Colorado. In 2010, Mr. Mitchell was named Hotelier of the Year by the Colorado Hotel and Lodging Association for his role in raising money for the Legislative Readiness Fund, which was established to support issues and policies that promote a pro-business environment at the state and national levels. Under Mr. Mitchell's leadership, Glenwood Hot Springs is able to support many worthy charitable organizations. Notable contributions have included funding for the heart and vascular center at the regional hospital, the construction of a whitewater park, and annual scholarships for college-bound students. The Glenwood Hot Springs actively underwrites countless community events and organizations. Glenwood Hot Springs has also made massive strides in energy conservation during Mr. Mitchell's tenure. In addition to using water from the thermal springs to heat the lodge and other buildings, the resort has significantly reduced its carbon footprint by implementing energy saving technology and is considered a model for green energy practices.

Please visit http://www.hotspringspool.com for more information.

Mr. Mitchell can be contacted at 970-947-2955 or kmitchell@hotspringspool.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.