Editorial Board   

Ms. Shackelford

Ellen L. Shackelford

President, Connections Access Consulting Services, LLC (CACS)

As a person who has sustained a disability through injury, Ellen Shackelford is well aware of the many challenges people with disabilities face daily. She also knows people with disabilities are often overlooked in social situations and activities. As founder/president of Connections Access Consulting Services, LLC, she is dedicated to a service which will enhance the awareness and unconscious injustice of the aging population and Citizens with disabilities, so all will be included in social situations. Ellen's goal is to serve as an advocate by providing education through training and disability awareness programs necessary to address the importance of inclusion in an aging society. Previous employment at Insight Enterprises Inc. Peninsula Center for Independent Living has enlightened Ellen on the many facets of life the community was totally unaware in regards to people with disabilities. In addition, attendance at leadership programs: Partners In Policy Making, sponsored by Virginia Board for People with Disabilities; The Office of Special Education and Rehabilitative Services of the U.S. Department of Education Rocky Mount Technical Assistance & Consulting Center and Dan Hopkins & Associates, Inc. Ellen is active in the disability community and holds several leadership roles. She is the Vice Chairperson for the Hampton Mayors Committee for People with Disabilities, Chairperson for Accessibility; Victims Advocate (trainee) M.A.D.D.; Peninsula Literacy Council Tutor Volunteer. She is also a Member of other committees, such as: National Council on Independent Living (NCIL); Age and Abilities Expo 2007 (Secretary). Ellen has recently received 1st runner up in the Ms. Wheelchair Virginia Pageant held in Fishersville, Virginia. She lives in Hampton, Virginia and has a daughter in college and three grandchildren by her late son Jason R. Freeman.

Ms. Shackelford can be contacted at 757-827-0783 or ln@cacsllc.info

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.