Editorial Board   

Ms. Shackelford

Ellen L. Shackelford

President, Connections Access Consulting Services, LLC (CACS)

As a person who has sustained a disability through injury, Ellen Shackelford is well aware of the many challenges people with disabilities face daily. She also knows people with disabilities are often overlooked in social situations and activities. As founder/president of Connections Access Consulting Services, LLC, she is dedicated to a service which will enhance the awareness and unconscious injustice of the aging population and Citizens with disabilities, so all will be included in social situations. Ellen's goal is to serve as an advocate by providing education through training and disability awareness programs necessary to address the importance of inclusion in an aging society. Previous employment at Insight Enterprises Inc. Peninsula Center for Independent Living has enlightened Ellen on the many facets of life the community was totally unaware in regards to people with disabilities. In addition, attendance at leadership programs: Partners In Policy Making, sponsored by Virginia Board for People with Disabilities; The Office of Special Education and Rehabilitative Services of the U.S. Department of Education Rocky Mount Technical Assistance & Consulting Center and Dan Hopkins & Associates, Inc. Ellen is active in the disability community and holds several leadership roles. She is the Vice Chairperson for the Hampton Mayors Committee for People with Disabilities, Chairperson for Accessibility; Victims Advocate (trainee) M.A.D.D.; Peninsula Literacy Council Tutor Volunteer. She is also a Member of other committees, such as: National Council on Independent Living (NCIL); Age and Abilities Expo 2007 (Secretary). Ellen has recently received 1st runner up in the Ms. Wheelchair Virginia Pageant held in Fishersville, Virginia. She lives in Hampton, Virginia and has a daughter in college and three grandchildren by her late son Jason R. Freeman.

Ms. Shackelford can be contacted at 757-827-0783 or ln@cacsllc.info

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.