Editorial Board   Guest Author

Ms. Johnson

Leslie Johnson

Director of Sales & Marketing, Grand Geneva Resort & Spa

Leslie Johnson is director of sales & marketing of Grand Geneva Resort in Lake Geneva, Wis. Managed by Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS). Ms. Johnson joined Marcus Hotels & Resorts in 2008 as director of restaurant sales and promotions, where she oversaw the management teams and organizational systems for the company's Milwaukee-area restaurants. Most recently, she served as general manager at Timber Ridge Lodge & Waterpark in Lake Geneva, Wisconsin. Prior to joining Marcus Hotels & Resorts, she spent 12 years in various positions within the hospitality industry focused on sales, catering and marketing. Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company's portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.

Ms. Johnson can be contacted at 866-636-4502 or lesliejohnson@marcushotels.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.