Editorial Board   Guest Author

Mr. Guyer

Brian Guyer

Sales Manager, Commercial Projects, Window & Door Business Unit, Rehau, Inc.

Brian L. Guyer is sales manager for the commercial windows and doors strategic business unit at REHAU. With more than 20 years of marketing experience, Mr. Guyer has signed a number of major accounts to multi-year contracts with REHAU and has expanded select product lines into new market regions and segments. Prior to joining REHAU, Mr. Guyer was vice president of sales and marketing at Jamison Door Company in Hagerstown, MD, where he led product development, introduced new product lines and developed a multi-dimensional marketing program for the company to include publicity, trade shows and direct marketing. As a market research analyst at Jerr-Dan Corporation, Greencastle, PA from 1995-97, Mr. Guyer played a key role in the development and expansion of standard duty carrier product portfolio to include Steel Best in Class (BIC) 5-ton carrier, Steel Rustler and Aluminum Pioneer Dual Angle Carrier. He initiated government sales activity with General Services Administration (received first ever contract worth over $500K) and conducted competitive intelligence that was used to develop product strategies to increase market share. Mr. Guyer held the position of Director of Sales and Marketing at Hagerstown Kitchens, Hagerstown, MD from 1992-94, where he completely revamped the company’s product portfolio, re-focusing and re-positioning emerging products and solidifying top performing products. He established an exclusive partnership with The Home Depot to create a private label cabinet brand, Custom Craft Cabinetry, which expanded product awareness and distribution into new market regions. From 1987 to 1992, Mr. Guyer held marketing positions with American Woodmark, Inc. in Winchester VA and at HBP, Inc. in Hagerstown, MD. In these positions, he focused on consumer research that helped to shape merchandizing strategies as well as corporate imaging and branding efforts. Mr. Guyer holds a Bachelor of Arts degree in Business from Shepherd University and an MBA from Mount Saint Mary’s University.

Mr. Guyer can be contacted at 800-247-9445 or rehau.mailbox@rehau.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.