Editorial Board   Guest Author

Mr. Chomat

Mandy Chomat

Executive VP of Sales & Marketing, Karisma Hotels & Resorts

Armando “Mandy” Chomat joined Karisma Hotels & Resorts in 2007 as the Vice President of Sales & Marketing, where he oversees brand concepts and provides sales and marketing leadership for the collection of luxury properties. With more than 35 years of hospitality sales and marketing experience as a corporate executive, Mr. Chomat brings a wealth of knowledge and experience to his role. Previously, Mr. Chomat spent 17 years as the Unique Vacations Worldwide Representative for Sandals & Beaches Resorts, where he developed all aspects of the market. Mr. Chomat also served as the president and owner of Trac, a sales, marketing, and development company that focused on consulting corporations looking to expand their business in Latin America. Trac's clients included Alamo Rent-A-Car, Sea World, Air Canada Vacations, and the Jamaica Tourist Board, to name a few. Since joining Karisma Hotels & Resorts, Mr. Chomat has been a key driver of the company's growth and evolution, including welcoming 21 new properties to the Karisma portfolio in less than 10 years, and overseeing the brand's expansion beyond the Riviera Maya, Mexico to Jamaica. Furthermore, Mr. Chomat's innovative ideas have become trends within the industry, the most notable being his creation of the Gourmet Inclusive® Vacation Consultant (GIVC) program, which has become an industry standard for travel agent specialist programs. In less than three years, the GIVC program became so successful that it earned top industry accolades, including Travel Weekly's Gold Magellan Award for best loyalty program for the past five years. Further, the GIVC program has become a fundamental program in the hotel industry, and major hoteliers have implemented similar programs in order to remain competitive.

Mr. Chomat can be contacted at 305-445-1077 or mchomat@karismahotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.