Editorial Board   Guest Author

Mr. Osiecki

Timothy E. Osiecki

President of Design & Construction, Concord Hospitality Enterprises

Timothy Osiecki and Concord CEO Mark Laport were custom home builders before Concord Hospitality was founded in 1985 with a vision of developing and managing high quality hotels to become industry leaders. Mr. Osiecki led the design team responsible for the first LEED-certified Courtyard by Marriott prototype hotel, and received Marriott's first Icon Award for smartly creating new innovative ways to enhance brand design without additional cost. In 2012, he reprised his role as brand innovator by leading the design of the Gen IV SpringHill Suites prototype in Latrobe PA and received a "Design Excellence" award for his efforts. “LEED gave us another avenue to sustain our goal of being industry leaders by providing owners with a compelling ROI while providing an enhanced guest experience,” Mr. Osiecki says. Since Concord's founding, Mr. Osiecki has directed the development and construction of 10,000 hotel rooms and overseen the conversion of many existing hotels to new flags. Since committing in 2009 to develop only LEED-certified hotels, his team has opened four new LEED properties, (493 rooms) and has another seven under construction and nine more in design phase. Mr. Osiecki is a longstanding member of the Design and Construction Committees for Marriott's SpringHill Suites, Courtyard, and Fairfield Inn & Suites brands as well as Starwood's Aloft and Element brands. He is currently working with Hyatt to develop enhanced cost effective design alternatives.

Mr. Osiecki can be contacted at 919-455-2900 or tim.osiecki@concordhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.