Editorial Board   Guest Author

Mr. Habeeb

Robert Habeeb

President & Chief Executive Officer, First Hospitality Group, Inc.

Robert Habeeb is a seasoned professional with more than 25 years of high profile, multiunit experience in hotel, resort and food and beverage management. Throughout his career, he has successfully operated hospitality businesses in virtually every aspect of the industry, including luxury, select service, resort hotels, restaurants, and golf and ski operations—in every setting imaginable. After serving as the chief operating officer of the U. S. resort subsidiary of London's Rank Group, PLC (owners of the Hard Rock Cafe's) where he was responsible for a multifaceted portfolio of hotel, restaurant and leisure businesses, Mr. Habeeb joined First Hospitality Group, Inc. in 1997. In 2015, due to his wide reaching industry relationships, proven track record of innovation regarding development opportunities, superior operating performance, and the long tenure of his management team, he was promoted from president and COO to president and CEO. A recognized industry leader, he has won a series of awards, including the Illinois Hotel Association's Hotelier of the Year Award and Global Hotelier of the Year. With a strong passion for educating those pursuing a career in the hospitality industry, Mr. Habeeb serves as a member of the adjunct faculty of Chicago's Roosevelt University, where he teaches at a graduate level in the Manfred Steinfeld School of Hospitality Management. He has served on numerous industry boards and brand advisory councils, including his current seats on the board of directors and executive committee of the American Hotel & Lodging Association and his previous chairmanship of the Illinois Hotel and Lodging Association.

Mr. Habeeb can be contacted at 847-299-9040 or rhabeeb@fhginc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.