Editorial Board   Guest Author

Mr. Bullock

Pope Bullock

Principal, Cooper Carry

Pope Bullock joined Cooper Carry in 1981 and was named a Principal in 1988 and vice president 1992. He served as executive vice president from 1998 to 2008. Mr. Bullock is the founding principal of the hospitality studio. His works have earned numerous awards including five design awards from the American Institute of Architects; three Awards for Excellence in 1983, 1987, and 1995, for hotel projects, and two of Merit, including his work on the Emory University Mathematics and Science Center in 2002. Mr. Bullock has also been a contributor in numerous publications including The New York Times, The Atlanta Business Chronicle, and Hotel Business. His expertise and vast range of experience have allowed him to play a key role in various projects involving hospitality, corporate, office, retail, as well as mixed use. Mr. Bullock is a member of several organizations including the AIA, Urban Land Institute (ULI), and the National Council of Architectural Registration Board (NCARB). He has served as member, vice president, and president of the Georgia State Board of Architects, and the Auburn University School of Architecture Advisory Board and the Dean's Excellence Committee at Auburn University. Mr. Bullock is also a member of the Society of Architectural Historians, has bachelor's degrees in science and architecture and from Auburn University, and is registered to practice in 18 states.

Mr. Bullock can be contacted at 404-240-9506 or popebullock@coopercarry.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.