Editorial Board   Guest Author

Mr. Bullock

Pope Bullock

Principal, Cooper Carry

Pope Bullock joined Cooper Carry in 1981 and was named a Principal in 1988 and vice president 1992. He served as executive vice president from 1998 to 2008. Mr. Bullock is the founding principal of the hospitality studio. His works have earned numerous awards including five design awards from the American Institute of Architects; three Awards for Excellence in 1983, 1987, and 1995, for hotel projects, and two of Merit, including his work on the Emory University Mathematics and Science Center in 2002. Mr. Bullock has also been a contributor in numerous publications including The New York Times, The Atlanta Business Chronicle, and Hotel Business. His expertise and vast range of experience have allowed him to play a key role in various projects involving hospitality, corporate, office, retail, as well as mixed use. Mr. Bullock is a member of several organizations including the AIA, Urban Land Institute (ULI), and the National Council of Architectural Registration Board (NCARB). He has served as member, vice president, and president of the Georgia State Board of Architects, and the Auburn University School of Architecture Advisory Board and the Dean's Excellence Committee at Auburn University. Mr. Bullock is also a member of the Society of Architectural Historians, has bachelor's degrees in science and architecture and from Auburn University, and is registered to practice in 18 states.

Mr. Bullock can be contacted at 404-240-9506 or popebullock@coopercarry.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.