Editorial Board   Guest Author

Mr. Lowe

Scott Lowe

Managing Partner & Co-Founder, 5G Studio Collaborative

Scott Lowe drives 5G's vision as an innovative, client-centered group of architects, project managers, designers and planners. He launched the firm in 2005 with partners Hoang Dang and Yen Ong, later joined by Jacob Tindall, Mike Voegtle and Rick Walker. Today, 5G has offices in Atlanta, Miami and international teams in Asia and beyond - with prestigious clients worldwide. The firm's Entertainment Division specializes in design and programming for cinema, gaming and sports, creating destinations for leading brands. The award-winning Interiors at 5G is designing space across multiple business sectors. Mr. Lowe has extensive experience designing and managing large projects for major firms. Before founding 5G, he worked for The Beck Group (formerly Urban Architecture), designing in a wide range of categories, including religious, civic, office, residential and retail. Mr. Lowe is responsible for 5G Studio Collaborative's overall business vision and development, including growth tactics and financial success. He brings an innovative approach to the design and management of key projects. His leadership skills inspire exceptional and extraordinary performance among the talented professionals who have joined the leading design and architecture practice that continues to receive iconic assignments that generate vibrant energy, economic progress and substantially important design and aesthetic contributions to communities in the US and internationally. Among the roster of assignments for the firm are the multiple-award-winning 1,000- room Dallas Convention Center Hotel; the AIA award-winning Legacy ER Urgent Care facilities in Frisco and Allen, Texas; the iconic Parkland Hospital in Dallas; Solana in Southlake, Texas; five critically acclaimed dining destinations for DRG Concepts on Main Street in Downtown Dallas, helping revitalize the urban center of this top 10 US city; the renovation of Adolphus Tower in Downtown Dallas; the AIA Atlanta and Georgia headquarter offices in Downtown Atlanta; the new Convention Center in Allen, Texas in the burgeoning business center of Collin County; and the Novotel in Phu Quoc, a 200- room resort on an island south of Vietnam; a cinema in Metro Plaza in Shanghai, China; and many residential and hospitality destinations in Jakarta and Bali, Indonesia.

Mr. Lowe can be contacted at 214-670-0050 or scott@5gstudio.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.