Editorial Board   Guest Author

Mr. Galusha

Shannon Galusha

Culinary Director, Columbia Hospitality

Shannon Galusha, Culinary Director of Columbia Hospitality leads the way in directing and mentoring the culinary teams at Columbia's award-winning boutique hotels, conference centers and distinctive venues. From the iconic Salish Lodge & Spa in Snoqualmie, Washington to the Rainbow Ranch Lodge on the Gallatin River in Big Sky, Montana, and the Kenwood Inn and Spa in Kenwood, California, Mr. Galusha incorporates his invaluable 14 years of expertise into the unique branding of each property. Mr. Galusha's impressive background includes work with The French Laundry in California's Napa Valley, Rue Balzac in Paris, as well as Campagne in Seattle. He delighted the Seattle culinary community with his work as chef/owner at Veil in Seattle's Queen Anne neighborhood. Mr. Galusha formerly managed the direction of the highly acclaimed Bastille Restaurant in Ballard, as well as its Mexican offspring, Poquitos on Capitol Hill. Most recently, Mr. Galusha was the culinary director of Classic Concept Group, where he launched unique dining concepts including Cal's Classic American Kitchen in Seattle's booming South Lake Union neighborhood. Born and raised in the Seattle area, Mr. Galusha currently resides in Snoqualmie, Washington with his wife and two children. Whenever not in the kitchen, Mr. Galusha can be found exploring the Northwest and spending time with his family.

Mr. Galusha can be contacted at 206-239-1800 or info@columbiahospitality.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.