Editorial Board   Guest Author

Mr. Galusha

Shannon Galusha

Culinary Director, Columbia Hospitality

Shannon Galusha, Culinary Director of Columbia Hospitality leads the way in directing and mentoring the culinary teams at Columbia's award-winning boutique hotels, conference centers and distinctive venues. From the iconic Salish Lodge & Spa in Snoqualmie, Washington to the Rainbow Ranch Lodge on the Gallatin River in Big Sky, Montana, and the Kenwood Inn and Spa in Kenwood, California, Mr. Galusha incorporates his invaluable 14 years of expertise into the unique branding of each property. Mr. Galusha's impressive background includes work with The French Laundry in California's Napa Valley, Rue Balzac in Paris, as well as Campagne in Seattle. He delighted the Seattle culinary community with his work as chef/owner at Veil in Seattle's Queen Anne neighborhood. Mr. Galusha formerly managed the direction of the highly acclaimed Bastille Restaurant in Ballard, as well as its Mexican offspring, Poquitos on Capitol Hill. Most recently, Mr. Galusha was the culinary director of Classic Concept Group, where he launched unique dining concepts including Cal's Classic American Kitchen in Seattle's booming South Lake Union neighborhood. Born and raised in the Seattle area, Mr. Galusha currently resides in Snoqualmie, Washington with his wife and two children. Whenever not in the kitchen, Mr. Galusha can be found exploring the Northwest and spending time with his family.

Mr. Galusha can be contacted at 206-239-1800 or info@columbiahospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.