Editorial Board   Guest Author

Mr. Anderson

Carl Anderson

Director, Food & Beverage, The Modern Honolulu

Carl Anderson is Director of Food and Beverage at The Modern Honolulu on the island of Oahu. Mr. Anderson is responsible for all food and beverage operations, including enhancing the hotel's on-property dining options, in-room dining, and banquet and catering services alongside Executive Chef Scott Toner. Before joining The Modern Honolulu, Mr. Anderson managed progressive restaurants, outlets and catering concepts in both Chicago and Hawaii. After graduation from Lewis University with a degree in Business Administration, Mr. Anderson began his professional career in the hospitality industry running small nightclubs and soon found himself at the Hotel Intercontinental Chicago as a Food and Beverage Manager in 1997. At the upscale, 4-star property, Mr. Anderson managed all F&B elements, including each of the hotel's outlets, menus and entertainment concepts. In 2002, Mr. Anderson accepted the position of Director of Weddings at The Westin Michigan Avenue Chicago hotel. In 2003, Mr. Anderson was named Senior Sales Manager for Wolfgang Puck Events, where he refined his skills in the marketing and events realm by planning and executing large-scale events. In Wolfgang Puck's quest to produce Oscar-level events across the country, Mr. Anderson oversaw large-scale Chicago-based events such as Oprah Winfrey's on-air 50th birthday, the Children's Memorial Gala, The Steppenwolf Gala, the Butterfly Ball, the star-studded event 'Roger Ebert Day' and even Chicago's most prestigious event, the Millennium Park Opening Gala. From 2005-2012, Mr. Anderson created several Chicago-based boutique restaurant concepts to media acclaim, overseeing all food and beverage direction for Between Boutique Cafe & Lounge, Sushi House I-II and Usagi Ya. Mr. Anderson relocated to Hawaii in 2012 and to serve as Department Head of Food and Beverage at Four Seasons Resort Lanai at Manele Bay prior to joining The Modern Honolulu team as Director of F&B in late February 2013.

Mr. Anderson can be contacted at 808-954-7427 or modern@jpublicrelations.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.