Editorial Board   Guest Author

Mr. Buck

Randy Buck

Executive Chef, Hotel Monteleone, New Orleans

Chef Randy Buck has served as Executive Chef at the historic Hotel Monteleone for nearly 20 years and has overseen the menu direction of the Hunt Room Grill, Le Cafe, the Aft-Deck Oyster Bar and the Hotel's newest outlet Criollo Restaurant, which focuses on a local ingredient driven seasonal menu. A native of Tennessee, Chef Buck was first introduced to fine dining at the age of 17, serving initially as a Line Cook for the well-known Club Corporation of America and later progressing to Executive Chef of their various private dining clubs. Focusing on a pasture to plate ideology that stems back to his youth, Chef Buck describes his style of cooking as Louisiana Contemporary taking fresh approaches to classic dishes. Chef Buck has appeared in numerous national media publications and made several appearances on national food network television stations including Wheel of Fortune (“Great Chefs of New Orleans”), The Travel Channel, Food Network and The Food Channel. In April 2013, the American Culinary Federation New Orleans Chapter named Executive Chef Randy Buck of Hotel Monteleone as the 2013 Chef of the Year.

Mr. Buck can be contacted at 504-523-3341 or rbuck@hotelmonteleone.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.