Editorial Board   Guest Author

Mr. Buck

Randy Buck

Executive Chef, Hotel Monteleone, New Orleans

Chef Randy Buck has served as Executive Chef at the historic Hotel Monteleone for nearly 20 years and has overseen the menu direction of the Hunt Room Grill, Le Cafe, the Aft-Deck Oyster Bar and the Hotel's newest outlet Criollo Restaurant, which focuses on a local ingredient driven seasonal menu. A native of Tennessee, Chef Buck was first introduced to fine dining at the age of 17, serving initially as a Line Cook for the well-known Club Corporation of America and later progressing to Executive Chef of their various private dining clubs. Focusing on a pasture to plate ideology that stems back to his youth, Chef Buck describes his style of cooking as Louisiana Contemporary taking fresh approaches to classic dishes. Chef Buck has appeared in numerous national media publications and made several appearances on national food network television stations including Wheel of Fortune (“Great Chefs of New Orleans”), The Travel Channel, Food Network and The Food Channel. In April 2013, the American Culinary Federation New Orleans Chapter named Executive Chef Randy Buck of Hotel Monteleone as the 2013 Chef of the Year.

Mr. Buck can be contacted at 504.523.3341 or rbuck@hotelmonteleone.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.