Editorial Board   Guest Author

Mr. Buck

Randy Buck

Executive Chef, Hotel Monteleone, New Orleans

Chef Randy Buck has served as Executive Chef at the historic Hotel Monteleone for nearly 20 years and has overseen the menu direction of the Hunt Room Grill, Le Cafe, the Aft-Deck Oyster Bar and the Hotel's newest outlet Criollo Restaurant, which focuses on a local ingredient driven seasonal menu. A native of Tennessee, Chef Buck was first introduced to fine dining at the age of 17, serving initially as a Line Cook for the well-known Club Corporation of America and later progressing to Executive Chef of their various private dining clubs. Focusing on a pasture to plate ideology that stems back to his youth, Chef Buck describes his style of cooking as Louisiana Contemporary taking fresh approaches to classic dishes. Chef Buck has appeared in numerous national media publications and made several appearances on national food network television stations including Wheel of Fortune (“Great Chefs of New Orleans”), The Travel Channel, Food Network and The Food Channel. In April 2013, the American Culinary Federation New Orleans Chapter named Executive Chef Randy Buck of Hotel Monteleone as the 2013 Chef of the Year.

Mr. Buck can be contacted at 504.523.3341 or rbuck@hotelmonteleone.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.