Editorial Board   

Mr. Unwin

Tim Unwin

EVP Hospitality Solutions, RateGain

Tim Unwin is Executive Vice President - Hospitality Solutions for RateGain, where he directs the planning and delivery of new products and develops RateGain's global partnerships with other service providers in the hospitality technology space. RateGain is a leader in hospitality technology solutions for seamless electronic distribution, revenue management decision support and brand engagement helping customers around the world to streamline their operations and sales. Using his more than 20 years' experience in hospitality technology, Mr. Unwin works closely with customers to build and refine enterprise solutions for distribution, market intelligence and decision-support. He also contributes to RateGain's thought leadership in travel technology and is involved with a number of industry organisations including HSMAI, HTNG and HEDNA where he is a contributor to the Connectivity Working Group. Prior to joining RateGain, Mr. Unwin served as Senior Vice President - Product Strategy for Pegasus Solutions where he directed product planning and development for the company's entire portfolio of services including central reservation systems, electronic distribution, hotel representation, web services, commission processing and business intelligence. Earlier in his Pegasus career, which spanned 14 years, he held positions in sales, account management and service support and was responsible for establishing the European-based support and account management function for Anasazi which was acquired by Pegasus in 2001. Prior to Anasazi, Mr. Unwin worked in technical support and software engineering roles with Forte Hotels, Jaguar Cars and the UK Department of Transport. He graduated with a Bachelor of Science in Psychology from the University of Wales, and is currently based in the UK.

Mr. Unwin can be contacted at +44 (0) 2033719113 (India) or tim.unwin@rategain.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.