Editorial Board   Guest Author

Mr. Abram

Andrew Abram

General Manager, Raffles Dubai

Mr. Andrew Abram is the General Manager of Raffles Dubai and most recently from the Mandarin Oriental Hotel Group, where he has held a number of positions since 2003. He was most recently General Manager of the Mandarin Oriental Dhara Dhevi in Chiang Mai, Thailand. He joined the group as Resident Manager of The Excelsior Hong Kong, and went on to lead the renovation and reopening of the Mandarin Oriental Jakarta, holding the role of General Manager for eight years. Mr Abram brings an insider's knowledge of Dubai to Raffles, having held the position of Corporate Director of Sales and Marketing with the Jumeirah International group in the Middle East. During his tenure, he was responsible for the branding and launch for several projects, including the Burj Al Arab, The Jumeirah Beach Resort and Emirates Towers. He also worked at the Carlton Towers in London.

Mr. Abram can be contacted at 97143246000 or andrew.abram@raffles.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.