Editorial Board   Guest Author

Mr. Abram

Andrew Abram

General Manager, Raffles Dubai

Mr. Andrew Abram is the General Manager of Raffles Dubai and most recently from the Mandarin Oriental Hotel Group, where he has held a number of positions since 2003. He was most recently General Manager of the Mandarin Oriental Dhara Dhevi in Chiang Mai, Thailand. He joined the group as Resident Manager of The Excelsior Hong Kong, and went on to lead the renovation and reopening of the Mandarin Oriental Jakarta, holding the role of General Manager for eight years. Mr Abram brings an insider's knowledge of Dubai to Raffles, having held the position of Corporate Director of Sales and Marketing with the Jumeirah International group in the Middle East. During his tenure, he was responsible for the branding and launch for several projects, including the Burj Al Arab, The Jumeirah Beach Resort and Emirates Towers. He also worked at the Carlton Towers in London.

Mr. Abram can be contacted at 971-4324-6000 or andrew.abram@raffles.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.