Editorial Board   Guest Author

Ms. Goshow

Kristie Goshow

Vice President Marketing, Sabre Hospitality

Kristie Goshow leads Sabre Hospitality Solutions' global marketing team in all aspects of the product marketing process and brand communications. Prior to joining Sabre Hospitality Solutions, Ms. Goshow was the chief opportunity officer of Smart Thynking FZE, a distribution marketing consultancy specializing in the hospitality and travel sectors. Ms. Goshow successfully launched Dubai's first food & beverage distribution solution called 'Table4ME', which provides hoteliers and restaurateurs with a leading, web-based table management system and customer facing booking widget for direct distribution and third party booking. Also while in Dubai, Ms. Goshow spent more than six years leading the distribution, ecommerce and innovation functions for the Jumeirah Group, a hospitality industry leader specializing in luxury hotels and resorts. With her extensive background in airline, hotel representation, agency and travel technology over the span of 18 years, Ms. Goshow is considered a thought leader in her industry. She has taken on various leadership roles in freight and cargo operations, customer relationship management, marketing and corporate sales with Virgin Atlantic and Scandinavian Airlines, as well as ecommerce and travel industry sales with Le Meridien Hotels and Pegasus Solutions. Goshow previously served on board of the Hotel Electronic Distribution Networking Association (HEDNA), held a seat on the Travolution Advisory board and performed the role of secretary for the Hospitality Sales and Marketing Association International (HSMAI) Chapter while based in the United Arab Emirates. Ms. Goshow is a published author and a regular speaker at industry conferences, seminars and events. She received her Bachelor's degree in Travel, Tourism and Transport Management from London Metropolitan University.

Ms. Goshow can be contacted at 817-567-9792 or kristie.goshow@sabre.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.