Editorial Board   Guest Author

Ms. Goshow

Kristie Goshow

Vice President Marketing, Sabre Hospitality

Kristie Goshow leads Sabre Hospitality Solutions' global marketing team in all aspects of the product marketing process and brand communications. Prior to joining Sabre Hospitality Solutions, Ms. Goshow was the chief opportunity officer of Smart Thynking FZE, a distribution marketing consultancy specializing in the hospitality and travel sectors. Ms. Goshow successfully launched Dubai's first food & beverage distribution solution called 'Table4ME', which provides hoteliers and restaurateurs with a leading, web-based table management system and customer facing booking widget for direct distribution and third party booking. Also while in Dubai, Ms. Goshow spent more than six years leading the distribution, ecommerce and innovation functions for the Jumeirah Group, a hospitality industry leader specializing in luxury hotels and resorts. With her extensive background in airline, hotel representation, agency and travel technology over the span of 18 years, Ms. Goshow is considered a thought leader in her industry. She has taken on various leadership roles in freight and cargo operations, customer relationship management, marketing and corporate sales with Virgin Atlantic and Scandinavian Airlines, as well as ecommerce and travel industry sales with Le Meridien Hotels and Pegasus Solutions. Goshow previously served on board of the Hotel Electronic Distribution Networking Association (HEDNA), held a seat on the Travolution Advisory board and performed the role of secretary for the Hospitality Sales and Marketing Association International (HSMAI) Chapter while based in the United Arab Emirates. Ms. Goshow is a published author and a regular speaker at industry conferences, seminars and events. She received her Bachelor's degree in Travel, Tourism and Transport Management from London Metropolitan University.

Ms. Goshow can be contacted at 817-567-9792 or kristie.goshow@sabre.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.