Editorial Board   Guest Author

Ms. Goshow

Kristie Goshow

Vice President Marketing, Sabre Hospitality

Kristie Goshow leads Sabre Hospitality Solutions' global marketing team in all aspects of the product marketing process and brand communications. Prior to joining Sabre Hospitality Solutions, Ms. Goshow was the chief opportunity officer of Smart Thynking FZE, a distribution marketing consultancy specializing in the hospitality and travel sectors. Ms. Goshow successfully launched Dubai's first food & beverage distribution solution called 'Table4ME', which provides hoteliers and restaurateurs with a leading, web-based table management system and customer facing booking widget for direct distribution and third party booking. Also while in Dubai, Ms. Goshow spent more than six years leading the distribution, ecommerce and innovation functions for the Jumeirah Group, a hospitality industry leader specializing in luxury hotels and resorts. With her extensive background in airline, hotel representation, agency and travel technology over the span of 18 years, Ms. Goshow is considered a thought leader in her industry. She has taken on various leadership roles in freight and cargo operations, customer relationship management, marketing and corporate sales with Virgin Atlantic and Scandinavian Airlines, as well as ecommerce and travel industry sales with Le Meridien Hotels and Pegasus Solutions. Goshow previously served on board of the Hotel Electronic Distribution Networking Association (HEDNA), held a seat on the Travolution Advisory board and performed the role of secretary for the Hospitality Sales and Marketing Association International (HSMAI) Chapter while based in the United Arab Emirates. Ms. Goshow is a published author and a regular speaker at industry conferences, seminars and events. She received her Bachelor's degree in Travel, Tourism and Transport Management from London Metropolitan University.

Ms. Goshow can be contacted at 817-567-9792 or kristie.goshow@sabre.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.