Editorial Board   Guest Author

Ms. Goshow

Kristie Goshow

Vice President Marketing, Sabre Hospitality

Kristie Goshow leads Sabre Hospitality Solutions' global marketing team in all aspects of the product marketing process and brand communications. Prior to joining Sabre Hospitality Solutions, Ms. Goshow was the chief opportunity officer of Smart Thynking FZE, a distribution marketing consultancy specializing in the hospitality and travel sectors. Ms. Goshow successfully launched Dubai's first food & beverage distribution solution called 'Table4ME', which provides hoteliers and restaurateurs with a leading, web-based table management system and customer facing booking widget for direct distribution and third party booking. Also while in Dubai, Ms. Goshow spent more than six years leading the distribution, ecommerce and innovation functions for the Jumeirah Group, a hospitality industry leader specializing in luxury hotels and resorts. With her extensive background in airline, hotel representation, agency and travel technology over the span of 18 years, Ms. Goshow is considered a thought leader in her industry. She has taken on various leadership roles in freight and cargo operations, customer relationship management, marketing and corporate sales with Virgin Atlantic and Scandinavian Airlines, as well as ecommerce and travel industry sales with Le Meridien Hotels and Pegasus Solutions. Goshow previously served on board of the Hotel Electronic Distribution Networking Association (HEDNA), held a seat on the Travolution Advisory board and performed the role of secretary for the Hospitality Sales and Marketing Association International (HSMAI) Chapter while based in the United Arab Emirates. Ms. Goshow is a published author and a regular speaker at industry conferences, seminars and events. She received her Bachelor's degree in Travel, Tourism and Transport Management from London Metropolitan University.

Ms. Goshow can be contacted at 817-567-9792 or kristie.goshow@sabre.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.