Editorial Board   Guest Author

Ms. Garretson

Cara Garretson

Media Supervisor, McKee Wallwork & Company

Cara Garretson is a Media Supervisor with McKee Wallwork & Company, a strategic integrated marketing firm. Ms. Garretson has approximately a decade of marketing experience and has been with McKee Wallwork & Company since 2006. She is responsible for the development and management of strategic media plans. Specializing in channel planning, her expertise covers everything from traditional to digital media channels. Ms. Garretson's travel and tourism experience ranges from resort advertising to state and city level marketing efforts, and has focused on both leisure and convention strategies. Having dedicated much of her career to the travel and tourism industry, Ms. Garretson has enjoyed staying on the cutting edge of emerging media technologies and opportunities in the space. With a taste for all things digital, she loves finding new and interesting ways to target in both the desktop and mobile spaces. While the ever-changing digital landscape brings innovative ways to communicate to prospective travelers, it also brings challenges and complications to marketing that didn't exist just a decade ago. Naturally data driven, Ms. Garretson focuses on the constant analysis and optimization of her campaigns to ensure her clients' messages are reaching their target markets and driving conversions. Ms. Garretson's work has been recognized nationally, receiving Media Magazine's Creative Media Award in the Outdoor or Place-Based Media category. A native to New Mexico, Ms. Garretson enjoys life in the beautiful foothills of Albuquerque's Sandia Mountains with her husband and Australian Shepherd.

Ms. Garretson can be contacted at 505-314-7745 or crogers@mwcmail.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.