Editorial Board   Guest Author

Ms. Garretson

Cara Garretson

Media Supervisor, McKee Wallwork & Company

Cara Garretson is a Media Supervisor with McKee Wallwork & Company, a strategic integrated marketing firm. Ms. Garretson has approximately a decade of marketing experience and has been with McKee Wallwork & Company since 2006. She is responsible for the development and management of strategic media plans. Specializing in channel planning, her expertise covers everything from traditional to digital media channels. Ms. Garretson's travel and tourism experience ranges from resort advertising to state and city level marketing efforts, and has focused on both leisure and convention strategies. Having dedicated much of her career to the travel and tourism industry, Ms. Garretson has enjoyed staying on the cutting edge of emerging media technologies and opportunities in the space. With a taste for all things digital, she loves finding new and interesting ways to target in both the desktop and mobile spaces. While the ever-changing digital landscape brings innovative ways to communicate to prospective travelers, it also brings challenges and complications to marketing that didn't exist just a decade ago. Naturally data driven, Ms. Garretson focuses on the constant analysis and optimization of her campaigns to ensure her clients' messages are reaching their target markets and driving conversions. Ms. Garretson's work has been recognized nationally, receiving Media Magazine's Creative Media Award in the Outdoor or Place-Based Media category. A native to New Mexico, Ms. Garretson enjoys life in the beautiful foothills of Albuquerque's Sandia Mountains with her husband and Australian Shepherd.

Ms. Garretson can be contacted at 505-314-7745 or crogers@mwcmail.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.