Editorial Board   Guest Author

Ms. Garretson

Cara Garretson

Media Supervisor, McKee Wallwork & Company

Cara Garretson is a Media Supervisor with McKee Wallwork & Company, a strategic integrated marketing firm. Ms. Garretson has approximately a decade of marketing experience and has been with McKee Wallwork & Company since 2006. She is responsible for the development and management of strategic media plans. Specializing in channel planning, her expertise covers everything from traditional to digital media channels. Ms. Garretson's travel and tourism experience ranges from resort advertising to state and city level marketing efforts, and has focused on both leisure and convention strategies. Having dedicated much of her career to the travel and tourism industry, Ms. Garretson has enjoyed staying on the cutting edge of emerging media technologies and opportunities in the space. With a taste for all things digital, she loves finding new and interesting ways to target in both the desktop and mobile spaces. While the ever-changing digital landscape brings innovative ways to communicate to prospective travelers, it also brings challenges and complications to marketing that didn't exist just a decade ago. Naturally data driven, Ms. Garretson focuses on the constant analysis and optimization of her campaigns to ensure her clients' messages are reaching their target markets and driving conversions. Ms. Garretson's work has been recognized nationally, receiving Media Magazine's Creative Media Award in the Outdoor or Place-Based Media category. A native to New Mexico, Ms. Garretson enjoys life in the beautiful foothills of Albuquerque's Sandia Mountains with her husband and Australian Shepherd.

Ms. Garretson can be contacted at 505-314-7745 or crogers@mwcmail.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.