Editorial Board   Guest Author

Ms. Verrill

Ashley Verrill

Market Analyst, Software Advice

Ashley Verrill is a Market Analyst at Software Advice, a website dedicated to providing detailed reviews, comparisons and research to help organizations choose the right software. As an analyst on the marketing team, she publishes researches, blogs and reviews on new and emerging software. She focuses primarily on CRM, contact management software, customer service software, help desk software, social media applications, business telephony and hotel management software. She regularly interviews top thought leaders in the space, including R “Ray” Wang, Denis Pombriant, Brent Leary, Esteban Kolsky, Brian Vellmure and Paul Greenberg. Additionally, Ms. Verrill serves as the Managing Editor for the Customer Service Investigator, a blog dedicated to research and reports on customer support and customer experience strategy. There, she manages a network of guest contributors, along with posting her own material. Ms. Verrill is also a regular contributor to CIO.com and GigaOM, including a recent feature on the future of social customer service technology. Her work has been cited in myriad top-tier publications including Forbes, The New York Times, Yahoo! News, Business Insider and Inc. She has been participated in several notable speaking engagements, including a presentation at Hewlett Packard's 2013 Social Support Summit in Orlando, Fla. Previous to her current position, Ms. Verrill worked for five years as a Web Editor and Reporter for the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Her beats at that time included entrepreneurship, healthcare, hospitality, insurance, employment and nonprofit. She also spent time in sales management and advertising with an Austin-based startup. Ms. Verrill graduated from the University of Texas with a bachelor's degree in journalism.

Ms. Verrill can be contacted at 512-582-2314 or ashleyverrill@softwareadvice.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.