Editorial Board   Guest Author

Mr. Nagalia

Sanjay Nagalia

Chief Operating Officer & Co-Founder, IDeaS - A SAS Company

Sanjay Nagalia co-founded IDeaS Revenue Solutions in 1989 and served as Vice President of Products and Services until 2001. After leaving to pursue other entrepreneurial interests, Mr. Nagalia rejoined IDeaS in 2012 with more than 20 years of experience in product development and operations and serves as Chief Operating Officer. Since his return, Mr. Nagalia has been instrumental in reinvigorating IDeaS innovation engine; launching multiple, first-to-market products in that time. Early on in his career, Mr. Nagalia's entrepreneurial side was on display. From 1985 to 1989, Mr. Nagalia co-founded and led a consulting company in New Delhi that offered management consultancy and custom in-shore and off-shore software development. This company was at the forefront of helping many small-to-medium--sized Indian companies with computerizing their financial systems and operations. In his time away from IDeaS, Mr. Nagalia co-founded Apex Decisions, Inc. and held the position of Chief Operating Officer from 2002 to 2011. Apex Decisions provided automated pricing decisions and revenue management solutions for fashion retail. Apex Decisions, Inc. developed specialized models for customer behavior and how they relate to customers' buying decisions. Mr. Nagalia received his B.S. in Electrical Engineering from the Indian Institute of Technology and his M.S. in Computer Science from the University of Maryland. On completing graduate studies, Mr. Nagalia worked at Bell Labs in Holmdel, NJ. His early work involved developing videotext solutions (a commercial offering from AT&T and Knight-Ridder with capabilities similar to a web-browser of today) and the world's first credit card enabled public telephone that was launched at Cincinnati Airport in 1985. During his tenure at Bell Labs, Mr. Nagalia experimented with cutting-edge technologies of the time including touch-screens, voice-recognition systems, graphical user-interfaces and early versions of the computer mouse. Mr. Nagalia's commitment to technology advancement is a significant part of his other professional pursuits. He played a critical role forming the vision and mission of Hotel Technology Next Generation (HTNG) as a member of the organization's original charter committee in 2000. It was in this committee that a diverse set of hoteliers and hospitality technology providers defined a roadmap for collaboration, communication standards and partnership for worldwide members of the newly formed organization.

Please visit http://www.ideas.com for more information.

Mr. Nagalia can be contacted at 952-698-4200 or sanjay.nagalia@ideas.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.