Editorial Board   Guest Author

Ms. Barradas

Eliane Barradas

Director of Sales, CasaMagna Marriott Puerto Vallarta Resort & Spa

Eliane Barradas recently joined the executive team at the CasaMagna Marriott Puerto Vallarta Resort and Spa as director of sales for the four-diamond resort. Ms. Barradas strengthened the resort team with more than 16 years of hospitality sales and event experience. As the strategic business leader of the beachfront property's sales department, Ms. Barradas' role involves development of on-property sales functions to build long-term, value-based customer relationships to achieve the 433-room property's sales objectives. She is also responsible for implementing strategies to meet and exceed the needs of guests in the leisure and group sales functions. Ms. Barradas has achieved an array of professional success at various Marriott properties throughout Mexico and Portugal by increasing social sales and creating loyalty with top companies Ms. Barradas began her career with Marriott in 1996 as food and beverage director assistant for JW Marriott Mexico City. She also spent time at the Marriott Ixtapan de la Sal Hotel and Spa, Lisbon Marriott Hotel Portugal and Airport Marriott Hotel Mexico City. Prior to joining the CasaMagna Marriott Puerto Vallarta team, she spent three years as associate director of sales for groups and events at The St. Regis Mexico City. Highlights of her accomplishments include receiving Manager of the Month (February 2012) at The St. Regis, Mexico City and the Continental Europe Event Management Team Special Achievement Award. Ms. Barradas is a graduate of Universidad Veracruzana and earned a Bachelor of Arts degree in Tourism Business Administration. She also holds a post-grad degree in Tourism Specialization from the Scuola Internatiozionale di Scienze Turistiche in Rome, Italy and earned her MBA from the Universidad Chapultepec in Meixco. She speaks Spanish, English, and Portuguese fluently.

Ms. Barradas can be contacted at 52-322-226-0000 or eliane.barradas@marriott.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.