Editorial Board   Guest Author

Ms. Barradas

Eliane Barradas

Director of Sales, CasaMagna Marriott Puerto Vallarta Resort & Spa

Eliane Barradas recently joined the executive team at the CasaMagna Marriott Puerto Vallarta Resort and Spa as director of sales for the four-diamond resort. Ms. Barradas strengthened the resort team with more than 16 years of hospitality sales and event experience. As the strategic business leader of the beachfront property's sales department, Ms. Barradas' role involves development of on-property sales functions to build long-term, value-based customer relationships to achieve the 433-room property's sales objectives. She is also responsible for implementing strategies to meet and exceed the needs of guests in the leisure and group sales functions. Ms. Barradas has achieved an array of professional success at various Marriott properties throughout Mexico and Portugal by increasing social sales and creating loyalty with top companies Ms. Barradas began her career with Marriott in 1996 as food and beverage director assistant for JW Marriott Mexico City. She also spent time at the Marriott Ixtapan de la Sal Hotel and Spa, Lisbon Marriott Hotel Portugal and Airport Marriott Hotel Mexico City. Prior to joining the CasaMagna Marriott Puerto Vallarta team, she spent three years as associate director of sales for groups and events at The St. Regis Mexico City. Highlights of her accomplishments include receiving Manager of the Month (February 2012) at The St. Regis, Mexico City and the Continental Europe Event Management Team Special Achievement Award. Ms. Barradas is a graduate of Universidad Veracruzana and earned a Bachelor of Arts degree in Tourism Business Administration. She also holds a post-grad degree in Tourism Specialization from the Scuola Internatiozionale di Scienze Turistiche in Rome, Italy and earned her MBA from the Universidad Chapultepec in Meixco. She speaks Spanish, English, and Portuguese fluently.

Ms. Barradas can be contacted at 52-322-226-0000 or eliane.barradas@marriott.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.