Editorial Board   Guest Author

Mr. Marino

James Marino

General Manager, The Lexington New York City

James Marino is the General Manager of The Lexington New York City. With more than two decades in luxury hospitality and experience in major metropolitan markets such as New York and Chicago, Marino successfully guided the Manhattan hotel through a multi-million dollar transformation. Mr. Marino joined The Lexington New York City from the Hyatt Arlington in Arlington, Virginia where he served as general manager for three years. His strong background in finance, sales and marketing drove the successful operation of the 318-room hotel; Mr. Marino exceeded Hyatt Arlington's annual budgeted revenue goal for two consecutive years while also increasing the overall RevPar (Revenue per Available Room) by more than 20%. Under his guidance, the Hyatt Arlington also improved its standing on the international travel review forum, Trip Advisor - jumping from #31 to #9. Prior to the Hyatt Arlington, Mr. Marino spent two years with Wyndham Hotels and Resorts. As general manager of the Wyndham Glenview Suites in Glenview, Illinois, he placed an emphasis on delivering above-average guest experiences. Mr. Marino's efforts helped position the hotel among Wyndham Hotels & Resorts top three properties for overall guest satisfaction. His work also earned him recognition within the industry as a nominee for “Illinois Hotelier of the Year” in 2008. Mr. Marino's success at the Wyndham Glenview Suites secured him a position as the task force general manager for the brand. As the lead trouble shooting general manager, he was assigned to improve operating results at the Wyndham Princeton Forrestal Hotel and Conference Center in Princeton, New Jersey and the Wyndham Virginia Crossings Resort in Richmond, Virginia. Mr. Marino's highly developed management expertise is rooted in his varied experience throughout the country. In addition to his work with globally recognized brands such as Hyatt and Wyndham, Mr. Marino has also lead operations for hotels within the Hilton, Omni and Kimpton portfolios. His exceptional track record for managing distinctive Four Diamond boutique properties is defined by accomplishments that include consistently leading all Kimpton Hotels in their Chicago region in average daily rates, occupancy, guest comment card scores and employee surveys while acting as general manager of Hotel Monaco in Chicago; and earning the AAA Four Diamond Award for Chicago's Omni Ambassador East in 2004 and 2005, a first in the hotel's more than 80 year history. His innovative and creative approaches to management resulted in his hotel, the Hotel Monaco Chicago, to appear on the Travel Channel's “Great Hotels” with Samantha Brown, with its own dedicated 30-minute segment. Mr. Marino attended the State University of New York at Stony Brook and continued his education at Cornell University's School of Hotel Administration where he earned his Masters in Professional Studies.

Mr. Marino can be contacted at 212-755-4400 or jmarino@lexingtonnyc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.