Editorial Board   Guest Author

Mr. Marino

James Marino

General Manager, The Lexington New York City

James Marino is the General Manager of The Lexington New York City. With more than two decades in luxury hospitality and experience in major metropolitan markets such as New York and Chicago, Marino successfully guided the Manhattan hotel through a multi-million dollar transformation. Mr. Marino joined The Lexington New York City from the Hyatt Arlington in Arlington, Virginia where he served as general manager for three years. His strong background in finance, sales and marketing drove the successful operation of the 318-room hotel; Mr. Marino exceeded Hyatt Arlington's annual budgeted revenue goal for two consecutive years while also increasing the overall RevPar (Revenue per Available Room) by more than 20%. Under his guidance, the Hyatt Arlington also improved its standing on the international travel review forum, Trip Advisor - jumping from #31 to #9. Prior to the Hyatt Arlington, Mr. Marino spent two years with Wyndham Hotels and Resorts. As general manager of the Wyndham Glenview Suites in Glenview, Illinois, he placed an emphasis on delivering above-average guest experiences. Mr. Marino's efforts helped position the hotel among Wyndham Hotels & Resorts top three properties for overall guest satisfaction. His work also earned him recognition within the industry as a nominee for “Illinois Hotelier of the Year” in 2008. Mr. Marino's success at the Wyndham Glenview Suites secured him a position as the task force general manager for the brand. As the lead trouble shooting general manager, he was assigned to improve operating results at the Wyndham Princeton Forrestal Hotel and Conference Center in Princeton, New Jersey and the Wyndham Virginia Crossings Resort in Richmond, Virginia. Mr. Marino's highly developed management expertise is rooted in his varied experience throughout the country. In addition to his work with globally recognized brands such as Hyatt and Wyndham, Mr. Marino has also lead operations for hotels within the Hilton, Omni and Kimpton portfolios. His exceptional track record for managing distinctive Four Diamond boutique properties is defined by accomplishments that include consistently leading all Kimpton Hotels in their Chicago region in average daily rates, occupancy, guest comment card scores and employee surveys while acting as general manager of Hotel Monaco in Chicago; and earning the AAA Four Diamond Award for Chicago's Omni Ambassador East in 2004 and 2005, a first in the hotel's more than 80 year history. His innovative and creative approaches to management resulted in his hotel, the Hotel Monaco Chicago, to appear on the Travel Channel's “Great Hotels” with Samantha Brown, with its own dedicated 30-minute segment. Mr. Marino attended the State University of New York at Stony Brook and continued his education at Cornell University's School of Hotel Administration where he earned his Masters in Professional Studies.

Mr. Marino can be contacted at 212-755-4400 or jmarino@lexingtonnyc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.