Editorial Board   Guest Author

Mr. Parks

Noah Parks

Vice President Digital Marketing, LeadGenix

As VP of Digital Marketing for Leadgenix, Noah Parks is a leading Internet marketing and website promotion expert with 15 years of experience in both retail eCommerce and B2B lead generation. Mr. Parks also serves as the Director of Marketing for the Hospitality Sales and Marketing Association International in New York City, a global organization representing all segments of the hospitality industry. As VP of Digital Marketing for Leadgenix, Mr. Parks helps shape the company's direction and works closely with the fulfillment team. Mr. Parks is active in providing training & consulting on Internet Marketing to companies and organizations on-site and via web conferences worldwide such as: Kravet Luxury Home Furnishings, Nespresso, Jacques Torres Chocolates, Mont Blanc, and True Blue, to name a few. Mr. Parks excels at adapting and integrating key digital marketing strategies to companies' specific goals and locations and has done so to hundreds of corporate executives and entrepreneurs around the United States and Canada, the UK, Australia, and New Zealand. Mr. Parks's entry into the digital world began when his creative and entrepreneurial spirit led him to launch his own candle, bath and body line while on track to attend medical school. In the mid 90's, as the Internet was gaining a foothold in the marketplace, Mr. Parks recognized just how critical of a role it would play in the success of his business. From there, his passion for understanding how to best utilize the Internet and digital marketing grew, and became the launch pad for what would become a new career path. When he's not helping organizations grow their business, Noah can be found speaking at charity events to raise money for non-profit organizations benefiting children with Down Syndrome and other special needs. As a father of six, He also enjoys jumping off of tall buildings and running into oncoming traffic.

Mr. Parks can be contacted at 801-805-2532 or nparks@leadgenix.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.