Editorial Board   Guest Author

Mr. Parks

Noah Parks

Vice President Digital Marketing, LeadGenix

As VP of Digital Marketing for Leadgenix, Noah Parks is a leading Internet marketing and website promotion expert with 15 years of experience in both retail eCommerce and B2B lead generation. Mr. Parks also serves as the Director of Marketing for the Hospitality Sales and Marketing Association International in New York City, a global organization representing all segments of the hospitality industry. As VP of Digital Marketing for Leadgenix, Mr. Parks helps shape the company's direction and works closely with the fulfillment team. Mr. Parks is active in providing training & consulting on Internet Marketing to companies and organizations on-site and via web conferences worldwide such as: Kravet Luxury Home Furnishings, Nespresso, Jacques Torres Chocolates, Mont Blanc, and True Blue, to name a few. Mr. Parks excels at adapting and integrating key digital marketing strategies to companies' specific goals and locations and has done so to hundreds of corporate executives and entrepreneurs around the United States and Canada, the UK, Australia, and New Zealand. Mr. Parks's entry into the digital world began when his creative and entrepreneurial spirit led him to launch his own candle, bath and body line while on track to attend medical school. In the mid 90's, as the Internet was gaining a foothold in the marketplace, Mr. Parks recognized just how critical of a role it would play in the success of his business. From there, his passion for understanding how to best utilize the Internet and digital marketing grew, and became the launch pad for what would become a new career path. When he's not helping organizations grow their business, Noah can be found speaking at charity events to raise money for non-profit organizations benefiting children with Down Syndrome and other special needs. As a father of six, He also enjoys jumping off of tall buildings and running into oncoming traffic.

Mr. Parks can be contacted at 801-805-2532 or nparks@leadgenix.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.